1.Receives new lead submission
Integrate Facebook Lead Ads and CRM workflows to capture lead submission fields and campaign metadata for new candidate applications.
Create candidate contact and application record in CRM
Automatically monitor new lead submissions across Facebook Lead Ads, Formatter by Zapier, and Salesforce. Create and update when lead submission received, contact details submitted, or campaign metadata captured—so you can create contacts, normalize phone fields, and log application records without manual data entry.
How this automation creates candidate records
When new lead submissions arrive, candidate data can stall and applications can go untracked. This automation captures lead fields, standardizes phone data, and creates linked Contact and Application records—so your team can review every submission fast—without manual imports.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone formatting
Integrate Formatter by Zapier and data cleanup tools to standardize phone formatting and map the normalized phone to the matching field.
Formatter by Zapieror swap with your favorite app
3.Finds or creates contact
Integrate Salesforce and contact matching tools to search by email and create a new Contact when no match exists.
Salesforceor swap with your favorite app
4.Creates application record
Integrate Salesforce and campaign metadata mapping to create an Application record and link it to the matched or created Contact.
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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