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Send mortgage proposals and access details to applicants

Automatically catch new mortgage lead payloads across Webhooks by Zapier, Formatter by Zapier, and Gmail. Build HTML proposal emails and send access details when valid recipient emails arrive—so you can personalize outreach, deliver credentials, and avoid manual follow-up paperwork.

How this automation delivers proposals with access details

When new lead data arrives without timely sending, applicants wait for access details and proposals go stale. This automation catches lead payloads, builds HTML proposal emails, and sends them via Gmail—so your team delivers information fast.

  1. 1.Catches lead payload

    Integrate Webhooks by Zapier and lead intake tools to capture recipient email, contact name, summary link, and access credentials.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Builds HTML email body

    Integrate Formatter by Zapier and email template tools to compose a personalized HTML proposal email from mapped fields.

    Formatter by Zapieror swap with your favorite app
  3. 3.Sends proposal email

    Integrate Gmail and email delivery tools to send the composed HTML message with a CTA link and credential table.

    Gmailor swap with your favorite app

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Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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