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  1. Lead Management Automation
  2. Lead Scoring

Lead Scoring

Lead Scoring automations in Zapier automatically evaluate incoming prospects, apply predefined criteria, and assign a dynamic score inside your CRM. This keeps your sales pipeline organized and prioritizes outreach without manual data crunching. As new data arrives, scores refresh instantly, ensuring reps always act on the hottest leads.
Lead Scoring

Prioritize Deals

Surface high-value leads first to focus your sales team on prospects most likely to convert.

Save Time

Eliminate manual spreadsheet scoring and free reps to spend more minutes selling.

Real-Time Insights

Update scores automatically when new signals appear so your strategy stays current.

Featured use cases

Build real-time workflows that score and update lead records automatically based on changes in prospect data and behaviors.

+ more

Bring your workflow ideas to life. Build your first automation in minutes.

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