Connect Airtable and Zoho CRM to power AI-driven automation

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Start with a template that brings Airtable and Zoho CRM together. Build enterprise-grade automation in minutes.

Our most popular template

Create or update Zoho CRM module entries from new or updated Airtable records
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Airtable + Zoho CRM
Create new Zoho CRM module entries from newly added Airtable records
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Airtable + Zoho CRM
Update Zoho CRM module entries with new or updated Airtable records
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Airtable + Zoho CRM
Update Zoho CRM module entries when new Airtable records are created
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Airtable + Zoho CRM
Create module entries in Zoho CRM for new records in Airtable views
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Airtable + Zoho CRM
Create or update Zoho CRM module entries from new Airtable records
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Airtable + Zoho CRM

Create or update Zoho CRM module entries from new or updated Airtable records

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Airtable + Zoho CRM

Create new Zoho CRM module entries from newly added Airtable records

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Airtable + Zoho CRM

Update Zoho CRM module entries with new or updated Airtable records

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Airtable + Zoho CRM

Update Zoho CRM module entries when new Airtable records are created

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Airtable + Zoho CRM

Create module entries in Zoho CRM for new records in Airtable views

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Airtable + Zoho CRM

Create or update Zoho CRM module entries from new Airtable records

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Airtable + Zoho CRM

Update Zoho CRM module entries when new records are created in Airtable
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Airtable + Zoho CRM
Create and update Airtable records with new leads from Zoho CRM
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Zoho CRM + Airtable

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Airtable with Zoho CRM - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Record" from Airtable.

Add your action

An action happens after the trigger—such as "Add Attachment" in Zoho CRM.

You’re connected!

Zapier seamlessly connects Airtable and Zoho CRM, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Base
  Required
- Table
  Required
- Limit to View
- Include attachment content
- Include empty fields
Trigger
Polling
Try It
- Base
  Required
- Table
  Required
- Record
  Required
- Comment
  Required
Action
Write
- CacheCopy
- Base
  Required
- Table
  Required
Action
Write
- RequirementsNotice
- HyperDB table ID
  Required
- ClearValueNotice
Action
Write
- Base
  Required
- Table Name
  Required
- Table Description
- Primary Field Name
- Primary Field Type
Action
Write

- RequirementsNotice
- HyperDB table ID
  Required
- Primary keys
  Required
- ConfirmationNotice
- Delete confirmation
  Required
Action
Write
- Base
  Required
- Table
  Required
- Number of Records
  Required
Action
Write

- Base
  Required
- Table
  Required
- Search by Field
- Search Value
- Search type
- Search Formula
- Limit to View
Action
Search
- Base
  Required
- Search Keyword
  Required
- Search In
Action
Search
- Search Keyword
  Required
Action
Search
- Base
  Required
- Table
  Required
Action
Search
- RequirementsNotice
- HyperDB table ID
  Required
- Primary keys
- Maximum records to return
Action
Search
New Contact
Triggers when a new contact is created. If you are on a paid plan for the Zoho CRM then it is advisable to use New Module Entry (Instant) trigger.
Trigger
Polling
Try It
- Module
  Required
Trigger
Instant
Try It
New or Updated Lead
Triggers when a new lead is added or modified in Zoho. If you are on a paid plan for the Zoho CRM then it is advisable to use New/Updated Module Entry (Instant) trigger.
Trigger
Polling
Try It
New User
Triggers when a new active user is added to your Zoho CRM account.
Trigger
Polling
Try It
- Module
  Required
- Entry ID
  Required
- File name
- Attchment File
  Required
Action
Write
- Lead
  Required
- Notify lead owner
- Notify new entity owner
- Account ID
- Overwrite
- Contact ID
- Assign to
- Move Attachments to
- Create a new deal
- Contact Tags
- Account Tags
- Deal Tags
Action
Write
- Module
  Required
- Layout
  Required
- Entry ID
  Required
- Trigger
Action
Write
- Module
  Required
- Layout
  Required
- Trigger
- duplicate check fields
Action
Write
- Module
  Required
- Field name
  Required
- Value
  Required
- Optional_copy
- Field name 2
- Value 2
Action
Search
- Module
  Required
- Field name
  Required
- Value
  Required
- Optional_copy
- Field name 2
- Value 2
- Layout
  Required
- Trigger
Action
Search or write

- Help Text
- Base
  Required
- Table
  Required
- Last modified time column
  Required
- Limit to view
- Include file contents?
- Include empty fields
Trigger
Polling
Try It
- Base
  Required
- Table
  Required
Action
Write
- Name
  Required
- Workspace ID
  Required
- Number of Tables
  Required
Action
Write
- Base
  Required
- Table
  Required
- Helptext
- Primary lookup field
  Required
- Secondary lookup field
- Append attachments
Action
Write
- Base
  Required
- Table
  Required
- Record
  Required
Action
Write
- Base
  Required
- Table
  Required
- Record
  Required
- Append attachments
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Base
  Required
- Table
  Required
- Record ID
  Required
Action
Search
- Base
  Required
- Table ID
  Required
Action
Search
- Base ID
  Required
Action
Search
- Base
  Required
Action
Search
- Base
  Required
- Table
  Required
- Search by Field
- Search Value
- Search type
- Search Formula
- Limit to View
Action
Search or write
New Lead
Triggers when a new lead is created. If you are on a paid plan for the Zoho CRM then it is advisable to use New Module Entry (Instant) trigger.
Trigger
Polling
Try It
New or Updated Contact
Triggers when a new contact is added or modified in Zoho. If you are on a paid plan for the Zoho CRM then it is advisable to use New/Updated Module Entry (Instant) trigger.
Trigger
Polling
Try It
- Module
  Required
Trigger
Instant
Try It
- Module
  Required
Trigger
Instant
Try It
- Module
  Required
- Entry ID
  Required
- Tags
  Required
Action
Write
- Module
  Required
- Layout
  Required
- Trigger
Action
Write
- Module
  Required
- Entry ID
  Required
- Related Module
  Required
- Related Entry ID
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Module
  Required
- Field name
  Required
- Value
  Required
- Optional_copy
- Field name 2
- Value 2
Action
Search

For AI agents & developers

Use Airtable and Zoho CRM with AI agents and code

Beyond Zap workflows. Call Airtable and Zoho CRM actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Airtable and Zoho CRM actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Comment to Record
Add Attachment

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Airtable and Zoho CRM actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* airtable / zoho-crm action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Airtable and Zoho CRM

Add new Airtable records as Zoho CRM leads

Whenever a new record is added to Airtable, Zapier can create a corresponding lead in Zoho CRM. This automation helps business owners track new opportunities seamlessly as Airtable updates, saving time on manual data entry and keeping their CRM updated.

Business Owner

Try it

Sync new Zoho CRM contacts to Airtable

When Zapier detects a new contact in Zoho CRM, it automatically creates a record in Airtable. This ensures contact data stays synchronized, eliminating duplicate manual effort and enhancing database accuracy for IT teams.

Try it

Turn Zoho CRM leads into Airtable records

Whenever a new lead is added in Zoho CRM, Zapier automatically adds the lead details into Airtable. This helps marketing teams organize and analyze incoming leads efficiently, supporting faster decision-making and a streamlined workflow for lead management.

Marketing & Marketing Ops

Try it

Learn how to automate Airtable on the Zapier blog

Learn how to automate Zoho CRM on the Zapier blog

Make work flow with AI

Level up your Airtable to Zoho CRM integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Airtable + Zoho CRM integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Airtable and Zoho CRM

How can I automatically update Zoho CRM when a new record is added in Airtable?

We use triggers and actions to connect the two platforms. You set a trigger for when a new record is added in Airtable. This will automatically activate an action that creates or updates a corresponding record in Zoho CRM.

Can I sync changes made in Zoho CRM back to Airtable?

Yes, synchronizing changes from Zoho CRM back to Airtable involves setting triggers based on updates in Zoho CRM. Once a change is detected, an action is triggered to update the relevant records in Airtable.

What types of fields can be mapped between Airtable and Zoho CRM?

During the setup, you can map various field types such as text, number, email, date fields, and more between Airtable and Zoho CRM. It's important to ensure that the mapped fields are compatible across both platforms.

Is it possible to track sales pipeline stages in Zoho CRM using data from Airtable?

Yes, you can map pipeline stages by creating specific triggers for stage changes in Airtable records. These will prompt actions updating the sales stage data within Zoho CRM accordingly.

How do we handle duplicate records when syncing between Airtable and Zoho CRM?

Our system allows you to set conditions or filters within your actions to avoid duplication. For example, using unique identifiers or matching emails addresses ensures only one version of a record exists across both platforms.

Can we create detailed reports in Airtable using information from Zoho CRM?

Certainly! By transferring data from Zoho CRM into Airtable via scheduled sync actions (like daily updates), detailed reports can be built within Airtable based on the latest data insights.

Are there any limitations on how frequently data can be synced between these platforms?

There may be some restrictions based on your chosen plan regarding how frequently sync operations can occur. Typically, higher-tier plans allow more frequent syncing through instant or near-real-time triggers.

About Airtable

Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

Learn moreLearn moreHelpHelp

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About Zoho CRM

Zoho CRM is an AI-powered sales CRM that empowers teams to work together better and close more deals.

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Connect Airtable and Zoho CRM to power AI-driven automation

Launch your first automated workflow

Create or update Zoho CRM module entries from new or updated Airtable records

Create new Zoho CRM module entries from newly added Airtable records

Update Zoho CRM module entries with new or updated Airtable records

Update Zoho CRM module entries when new Airtable records are created

Create module entries in Zoho CRM for new records in Airtable views

Create or update Zoho CRM module entries from new Airtable records

Create or update Zoho CRM module entries from new or updated Airtable records

Create new Zoho CRM module entries from newly added Airtable records

Update Zoho CRM module entries with new or updated Airtable records

Update Zoho CRM module entries when new Airtable records are created

Create module entries in Zoho CRM for new records in Airtable views

Create or update Zoho CRM module entries from new Airtable records

Update Zoho CRM module entries when new records are created in Airtable

Create and update Airtable records with new leads from Zoho CRM

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Airtable and Zoho CRM with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Airtable and Zoho CRM

Add new Airtable records as Zoho CRM leads

Sync new Zoho CRM contacts to Airtable

Turn Zoho CRM leads into Airtable records

Learn how to automate Airtable on the Zapier blog

How to create new Softr users from Airtable

How to send emails for new Airtable records

How to connect Airtable to webhooks

Learn how to automate Zoho CRM on the Zapier blog

5 ways to use the Zapier Zoho CRM integration

Make work flow with AI

Frequently Asked Questions about Airtable + Zoho CRM integrations

Connect Airtable to Zoho CRM on the world's largest no-code automation platform