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Start with a template that brings HubSpot and Twilio together. Build enterprise-grade automation in minutes.

Our most popular template

Send Twilio texts for new HubSpot contact property changes
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HubSpot + Twilio
Update HubSpot contacts when new Twilio recordings are created
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Twilio + HubSpot
Send sms via Twilio with every new HubSpot form submission
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HubSpot + Twilio
Send sms in Twilio to new HubSpot contacts in a list
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HubSpot + Twilio
Call phones in Twilio for new HubSpot form submissions
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HubSpot + Twilio
Create HubSpot tickets from new Twilio sms messages
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Twilio + HubSpot

Send Twilio texts for new HubSpot contact property changes

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HubSpot + Twilio

Update HubSpot contacts when new Twilio recordings are created

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Twilio + HubSpot

Send sms via Twilio with every new HubSpot form submission

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HubSpot + Twilio

Send sms in Twilio to new HubSpot contacts in a list

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HubSpot + Twilio

Call phones in Twilio for new HubSpot form submissions

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HubSpot + Twilio

Create HubSpot tickets from new Twilio sms messages

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Twilio + HubSpot

Send sms for new HubSpot form submissions with Twilio
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HubSpot + Twilio
Send sms notifications through Twilio for updated deal stages in HubSpot
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HubSpot + Twilio

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with Twilio - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Call Phone" in Twilio.

You’re connected!

Zapier seamlessly connects HubSpot and Twilio, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Event Type
Trigger
Polling
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- Type
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Blog Url
  Required
- Article State
  Required
Trigger
Polling
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New Deal
Triggers when a new Deal is created.
Trigger
Instant
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- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Note
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
New Phone Number
Triggers when you add a new phone number.
Trigger
Polling
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New Recording
Triggers when a new recording is available on your account.
Trigger
Polling
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New Transcription
Triggers when a new transcription is available on your account.
Trigger
Polling
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- From Number
  Required
- To_number
  Required
- Message
  Required
- Voice
- Language
- Send Digits
Action
Write
- From Number
  Required
- Alphanumeric Sender ID
- To_number
  Required
- Message
  Required
- Media_url
- Send Large Messages?
Action
Write

- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Instant
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Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
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- Form
  Required
Trigger
Instant
Try It
- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Channel
  Required
- Status
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Polling
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Instructions_copy
Trigger
Instant
Try It
- To Number
  Required
- Apply US Prefix
Trigger
Polling
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- To Number
  Required
Trigger
Polling
Try It
- Help Text
- From Number
  Required
- Alphanumeric Sender ID
- To_number
  Required
- Message
  Required
- Media_url
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

For AI agents & developers

Use HubSpot and Twilio with AI agents and code

Beyond Zap workflows. Call HubSpot and Twilio actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and Twilio actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Call Phone

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and Twilio actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / twilio action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use HubSpot and Twilio

Send notifications for new deals

When a new deal is created in HubSpot, Zapier can trigger an SMS notification sent via Twilio to alert the business owner or sales team. This ensures no deal goes unnoticed, reducing the chance of a delay in follow-up, and provides real-time updates to keep the team informed.

Business Owner

Try it

Monitor SMS logs for CRM updates

Zapier can automatically update a contact's activity log in HubSpot whenever an SMS is received in Twilio. This simplifies tracking communication history for IT teams managing integrations, saving time and ensuring CRM data remains accurate and up-to-date.

Try it

Follow up leads with SMS

Zapier can send a personalized follow-up SMS via Twilio whenever a new form submission occurs in HubSpot. This workflow helps marketing teams efficiently engage with prospects immediately, increasing lead conversion rates and providing a consistent experience for all prospects.

Marketing & Marketing Ops

Try it

Learn how to automate HubSpot on the Zapier blog

Learn how to automate Twilio on the Zapier blog

Make work flow with AI

Level up your HubSpot to Twilio integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about HubSpot + Twilio integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Twilio

How do I integrate HubSpot with Twilio?

Integration between HubSpot and Twilio can be done using Zapier, which allows for seamless communication between the two platforms. You can set up triggers such as new contacts in HubSpot to prompt actions in Twilio like sending an SMS.

What kind of triggers are available for HubSpot and Twilio integration?

Triggers can include events like a new contact or deals in HubSpot, which then initiate actions like sending an SMS or making a call via Twilio.

Can I automatically send SMS from Twilio when a deal is closed in HubSpot?

Yes, by setting up a trigger for "Deal Closed" in HubSpot, you can automate the process to send an SMS through Twilio using our platform.

Is it possible to update a contact in HubSpot when an SMS is received via Twilio?

While receiving an SMS via Twilio cannot directly trigger an update in HubSpot, you can configure webhooks that facilitate syncing such information back into HubSpot through our platform.

What are some common use cases for integrating these two platforms?

Common use cases include automating follow-ups through SMS after capturing leads in HubSpot, managing customer communications post-sale, and updating contact details based on interactions tracked by both systems.

Do I need any coding skills to set up the integration between HubSpot and Twilio?

No coding skills are needed. Our platform provides a user-friendly interface where you can easily configure triggers and actions without needing technical expertise.

Can I automate welcome messages through this integration after someone fills out a form on my website?

Absolutely! Set up your form submissions as a trigger event within HubSpot. This allows you to send automated welcome messages via SMS using Twilio through our integration system.

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn moreLearn moreHelpHelp

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About Twilio

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Connect HubSpot and Twilio to power AI-driven automation

Launch your first automated workflow

Send Twilio texts for new HubSpot contact property changes

Update HubSpot contacts when new Twilio recordings are created

Send sms via Twilio with every new HubSpot form submission

Send sms in Twilio to new HubSpot contacts in a list

Call phones in Twilio for new HubSpot form submissions

Create HubSpot tickets from new Twilio sms messages

Send Twilio texts for new HubSpot contact property changes

Update HubSpot contacts when new Twilio recordings are created

Send sms via Twilio with every new HubSpot form submission

Send sms in Twilio to new HubSpot contacts in a list

Call phones in Twilio for new HubSpot form submissions

Create HubSpot tickets from new Twilio sms messages

Send sms for new HubSpot form submissions with Twilio

Send sms notifications through Twilio for updated deal stages in HubSpot

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and Twilio with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use HubSpot and Twilio

Send notifications for new deals

Monitor SMS logs for CRM updates

Follow up leads with SMS

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Learn how to automate Twilio on the Zapier blog

6 ways to automate Twilio with Zapier

Make work flow with AI

Frequently Asked Questions about HubSpot + Twilio integrations

Connect HubSpot to Twilio on the world's largest no-code automation platform