Connect SEMrush and Webhooks by Zapier to power AI-driven automation

No-code AI automation
Full audit trails and controls
SOC 2 and GDPR compliant
Easy visual workflow builder
9,000+ apps, 450+ AI tools
Free tier available

Choose a Trigger

Choose an Action

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate SEMrush with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Completed Site Audit" from SEMrush.

Add your action

An action happens after the trigger—such as "Custom Request" in Webhooks by Zapier.

You’re connected!

Zapier seamlessly connects SEMrush and Webhooks by Zapier, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Choose Site Audit Campaign
  Required
Trigger
Polling
Try It
- Project name
  Required
- Domain name
  Required
- Limit of checked pages
  Required
Action
Write
- Choose Site Audit Campaign
  Required
Action
Write
- Choose Location
  Required
- Phone
Action
Write
Catch Raw Hook
Triggers when a POST, PUT, or GET request is made to a Zapier URL. Gives the request body unparsed (max 2 MB) and also includes headers.
Trigger
Instant
Try It

- URL
  Required
- Key
- Deduplication Key
- Xpath
- Basic Auth
- Headers
Trigger
Polling
Try It
- URL
  Required
- Query String Params
- Send As JSON
- JSON key
- Unflatten
- Basic Auth
- Headers
Action
Write

- URL
  Required
- Payload_type
- Data
- Wrap Request In Array
- File
- Unflatten
- Basic Auth
- Headers
Action
Write

- Choose Site Audit Campaign
  Required
Trigger
Polling
Try It
- Choose Site Audit Campaign
  Required
Action
Write
- Choose Location
  Required
- Email
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Pick off a Child Key
Trigger
Instant
Try It
- Method
  Required
- URL
  Required
- Data Pass-Through?
- Data
- Unflatten
- Basic Auth
- Headers
- Return Raw Response
Action
Write
- URL
  Required
- Payload_type
- Data
- Wrap Request In Array
- File
- Unflatten
- Basic Auth
- Headers
Action
Write

For AI agents & developers

Use SEMrush and Webhooks by Zapier with AI agents and code

Beyond Zap workflows. Call SEMrush and Webhooks by Zapier actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose SEMrush and Webhooks by Zapier actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create a New Site Audit Campaign
Custom Request

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger SEMrush and Webhooks by Zapier actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* semrush / webhook action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use SEMrush and Webhooks by Zapier

Re-audit campaign on trigger through Webhooks

When a Webhook is triggered via an external source, Zapier facilitates the automatic re-audit of a SEMrush site audit campaign. This automation reduces the need for manual intervention while ensuring your site's status stays updated and error-free, saving time and enhancing operational efficiency.

Business Owner

Try it

Send a SEMrush site audit overview via Webhooks automatically

When a SEMrush site audit is completed, Zapier sends the overview report directly via a Webhook to a designated endpoint. This automation keeps stakeholders informed in real-time and avoids delays, helping the marketing team address issues faster and optimize site performance.

Marketing & Marketing Ops

Try it

Learn how to automate Webhooks by Zapier on the Zapier blog

Make work flow with AI

Level up your SEMrush to Webhooks by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About SEMrush

Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.

HelpHelp

Related categories

Marketing

About Webhooks by Zapier

Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.

Learn moreLearn moreHelpHelp