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SalesOptima Core logo
SalesOptima Core
SalesOptima Core logo
SalesOptima Core
1. Choose trigger event
LeadConnector logo
LeadConnector
LeadConnector logo
LeadConnector
2. Choose action
SalesOptima Core logo
1. Select the event
Setup
Test
SalesOptima Core logo
SalesOptima Core
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Contact Modified" from SalesOptima Core.

Add your action

An action happens after the trigger—such as "Add/Update Contact" in LeadConnector.

You’re connected!

Zapier seamlessly connects SalesOptima Core and LeadConnector, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Contact Properties
      Required
    Trigger
    Instant
    Try It
    • LinkCode
      Required
    • Contact Settings
      Required
    • Contact Overwrite
      Required
    • ContactId
    • First Name
    • Last Name
    • Salutation
    • Title
    • Company Name
    • Address 1
    • Address 2
    • Address 3
    • City
    • State
    • Zip
    • Country
    • Phone
    • Home Phone
    • Check Duplicates by Phone
    • Mobile
    • Check Duplicates by Mobile
    • Other Phone
    • Fax
    • Other Fax
    • Email
    • Email 2
    • Email 3
    • Website
    • Comments Title
    • Comments
    • Custom 1
    • Custom 2
    • Custom 3
    • Custom 4
    • Custom 5
    • Custom 6
    • Custom 7
    • Custom 8
    • Custom 9
    • Custom 10
    • Custom 11
    • Custom 12
    • Custom 13
    • Custom 14
    • Custom 15
    • Custom 16
    • Custom 17
    • Custom 18
    • Custom 19
    • Custom 20
    • Check 1
    • Check 2
    • Check 3
    • Check 4
    • Check 5
    • Check 6
    • Class 1
    • Class 2
    • Class 3
    • Class 4
    • Class 5
    • Class 6
    • Class 7
    • Class 8
    • Custom Date 1 Title
    • Custom Date 1
    • Custom Date 2 Title
    • Custom Date 2
    • Custom Date 3 Title
    • Custom Date 3
    • Custom Text 1
    • Custom Text 2
    • Custom Text 3
    • Add Tag
    • Force Owner
    • Referral URL
    • Text Message Opt In
    • Email Info Compliance Text
    • Email Info Subscribe
    • Email Promo Subscribe
    • Email Promo Compliance Text
    • Metric Title 1
    • Metric Value 1
    • Metric Title 2
    • Metric Value 2
    • Metric Title 3
    • Metric Value 3
    • Metric Title 4
    • Metric Value 4
    • Metric Title 5
    • Metric Value 5
    • Metric Title 6
    • Metric Value 6
    • Metric Title 7
    • Metric Value 7
    • Metric Title 8
    • Metric Value 8
    • Metric Title 9
    • Metric Value 9
    • Metric Title 10
    • Metric Value 10
    • Note Type Code
    • Note 1 Title
    • Note 1
    • Note 2 Title
    • Note 2
    • Note 3 Title
    • Note 3
    • Note 4 Title
    • Note 4
    • Note 5 Title
    • Note 5
    • Note 6 Title
    • Note 6
    • Note 7 Title
    • Note 7
    • Note 8 Title
    • Note 8
    • Note 9 Title
    • Note 9
    • Note 10 Title
    • Note 10
    • Multi Comments 1 Title
    • Multi Comments 1
    • Multi Comments 2 Title
    • Multi Comments 2
    • Multi Comments 3 Title
    • Multi Comments 3
    • Multi Comments 4 Title
    • Multi Comments 4
    • Multi Comments 5 Title
    • Multi Comments 5
    • Multi Comments 6 Title
    • Multi Comments 6
    • Multi Comments 7 Title
    • Multi Comments 7
    • Multi Comments 8 Title
    • Multi Comments 8
    • Multi Comments 9 Title
    • Multi Comments 9
    • Multi Comments 10 Title
    • Multi Comments 10
    • Contact New Proc ID
    • Contact Dup Proc ID
    • Ignore Web Form Proc ID
    • Contact New Proc CLP User ID
    • Contact Dup Proc CLP UserID
    Action
    Write
    • First Name
    • Last Name
    • Full Name
    • Phone Number
    • Email
    • Address
    • City
    • State
    • Postal Code
    • Tags (comma delimited string for multiple tags)
    • Source
    • Mark as Lead
      Required
    • Notes
    • Business Name
    • Country
    • Date of Birth
    Action
    Write
    • Workflow ID
      Required
    • First Name
    • Last Name
    • Full Name
    • Phone Number
    • Email
    • Address
    • City
    • State
    • Postal Code
    • Tags (comma delimited string for multiple tags)
    • Source
    • Lead Source
    • Notes
    • Event Time (Must be in ISO 8601 format ie. 2019-02-08T13:35:00-08:00)
    Action
    Write
    • Select an Event
      Required
    • Contact Properties
      Required
    Trigger
    Instant
    Try It
    • In Pipeline
      Required
    • Moved to Stage
    Trigger
    Instant
    Try It
    • First Name
    • Last Name
    • Full Name
    • Phone Number
    • Email
    • Address
    • City
    • State
    • Country
    • Postal Code
    • Tags (comma delimited string for multiple tags)
    • Source
    • Mark as Lead
      Required
    • Notes
    • Select Pipeline
      Required
    • Select Stage
      Required
    • Assign to User
    Action
    Write
    • Phone Number
    • Email
    • First Name
    • Last Name
    • Full Name
    Action
    Write

For AI agents & developers

Use SalesOptima Core and LeadConnector with AI agents and code

Beyond Zap workflows. Call SalesOptima Core and LeadConnector actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose SalesOptima Core and LeadConnector actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

  • Add or Edit Contact
  • Add/Update Contact

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP
Typescript

Call from code with the Zapier SDK

Trigger SalesOptima Core and LeadConnector actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* salesoptima-core / leadconnector action */ });
Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect SalesOptima Core and LeadConnector to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate LeadConnector on the Zapier blog

Make work flow with AI

Level up your SalesOptima Core to LeadConnector integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.
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About SalesOptima Core
SalesOptima is an online Customer Relationship Management (CRM) service that conveniently enables you to organize, manage, and nurture your customer contacts in the office or on the go.
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Related categories
Sales & CRM
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About LeadConnector
LeadConnector is a platform for marketing agencies to manage marketing automation to customer communications and beyond.
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Marketing Automation
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