Connect HubSpot and Instantly to power AI-driven automation

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Start with a template that brings HubSpot and Instantly together. Build enterprise-grade automation in minutes.

Our most popular template

Create HubSpot contacts from new Instantly events
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Instantly + HubSpot
Update HubSpot contacts when new events occur in Instantly
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Instantly + HubSpot
Update HubSpot contacts when new events occur in Instantly
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Instantly + HubSpot
"remove leads from campaign in Instantly when contacts are recently created or updated in HubSpot"
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HubSpot + Instantly
Create or update HubSpot contacts from new Instantly events
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Instantly + HubSpot
Create HubSpot deals for new Instantly events
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Instantly + HubSpot

Create HubSpot contacts from new Instantly events

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Instantly + HubSpot

Update HubSpot contacts when new events occur in Instantly

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Instantly + HubSpot

Update HubSpot contacts when new events occur in Instantly

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Instantly + HubSpot

"remove leads from campaign in Instantly when contacts are recently created or updated in HubSpot"

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HubSpot + Instantly

Create or update HubSpot contacts from new Instantly events

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Instantly + HubSpot

Create HubSpot deals for new Instantly events

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Instantly + HubSpot

Add new HubSpot contacts to Instantly campaigns as leads
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HubSpot + Instantly
Create new HubSpot companies from new Instantly events
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Instantly + HubSpot

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with Instantly - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Add Tags to Accounts" in Instantly.

You’re connected!

Zapier seamlessly connects HubSpot and Instantly, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
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- Object Type
  Required
- Properties to Retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Event Type
Trigger
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- Type
Trigger
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Type of Custom Object
  Required
Trigger
Instant
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- Channel
  Required
- Status
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
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- Object Type
  Required
- Properties to Retrieve
Trigger
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- Property Name
  Required
Trigger
Polling
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- Type of Custom Object
  Required
Trigger
Instant
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- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Email accounts
  Required
- Tag
  Required
Action
Write
- Email or domain
  Required
Action
Write
- Tag Label
  Required
- Tag Description
Action
Write
- Email accounts
  Required
- Tag
  Required
Action
Write
- Campaign
  Required
- Email address
  Required
- New Status
  Required
Action
Write

- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Instant
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Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
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- Form
  Required
Trigger
Instant
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Blog Url
  Required
- Article State
  Required
Trigger
Polling
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New Deal
Triggers when a new Deal is created.
Trigger
Instant
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- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Note
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Campaign
- Event Type
Trigger
Instant
Try It
- Campaign
  Required
- Tag
  Required
Action
Write
- Campaign
  Required
- Ignore if lead exists in other campaigns
- Launch campaign if it is paused or completed
- Email address
  Required
- First Name
- Last Name
- Company Name
- Personalization
- Custom Variables
Action
Write
- Campaign
- Email Address
  Required
Action
Write
- Campaign
  Required
- Tag
  Required
Action
Write
- Lead Email
  Required
- Campaign
Action
Search

For AI agents & developers

Use HubSpot and Instantly with AI agents and code

Beyond Zap workflows. Call HubSpot and Instantly actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and Instantly actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Add Tags to Accounts

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and Instantly actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / instantly action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use HubSpot and Instantly

Track email campaign outcomes in HubSpot.

When activity occurs in an Instantly email campaign (like a reply or bounce), Zapier automatically creates or updates the corresponding contact in HubSpot. This automation keeps your contact list updated without manual work, improving data accuracy and helping you focus on valuable customer interactions.

Business Owner

Try it

Add leads from form submissions to email campaigns.

When a new contact submits a HubSpot form, Zapier automatically adds them to a designated Instantly email campaign. This eliminates the hassle of manually importing leads and allows for immediate engagement with prospects, enhancing response rates and lead conversion.

Marketing & Marketing Ops

Try it

Update lead status for responses in Instantly.

When a lead responds in an Instantly email campaign, Zapier updates their status in HubSpot to reflect their level of interest. This ensures the sales team has up-to-date information, optimizing follow-ups and improving overall efficiency in lead management.

Sales Ops

Try it

Learn how to automate HubSpot on the Zapier blog

Learn how to automate Instantly on the Zapier blog

Make work flow with AI

Level up your HubSpot to Instantly integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about HubSpot + Instantly integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Instantly

How can I integrate HubSpot with Instantly?

To integrate HubSpot with Instantly, our platform allows you to set up automated workflows using triggers and actions. You can start by setting a trigger in HubSpot, like a new contact creation, and then select corresponding actions in Instantly, such as sending personalized emails or updating contact information.

What are the common triggers for this integration?

Common triggers for integrating HubSpot with Instantly include events like new contact creation, contact property change, form submissions, and deal stage updates in HubSpot. These triggers can initiate various actions in Instantly to streamline your workflow.

What actions can be performed in Instantly after integration?

After integrating with HubSpot, Instantly can perform actions such as sending follow-up emails, updating contact lists in real-time, tagging leads based on specific criteria from HubSpot data, and automating email sequences.

Is it possible to update HubSpot contacts automatically from Instantly?

Yes, you can automatically update HubSpot contacts from Instantly by setting up workflows where specific actions such as email opens or clicks in Instantly trigger contact updates back into HubSpot.

Do I need any technical skills to set up the integration?

No technical skills are required to set up the integration between HubSpot and Instantly. Our platform provides a user-friendly interface where you can easily connect both applications and configure your desired workflows through simple steps.

Can I customize the workflows between these two platforms?

Absolutely. Our platform allows you to fully customize your workflows between HubSpot and Instantly by choosing the exact triggers and actions that suit your business needs. You can tailor the integration process according to specific criteria or events relevant to your operations.

Are there any limits on the number of emails that can be sent through this integration?

The limitations on sending emails depend on your current plan with both HubSpot and Instantly. However, our integration supports efficient use of email functionalities provided by each service within their respective allowances.

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

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About Instantly

Instantly is an email automation platform that helps scale outreach campaigns.

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Connect HubSpot and Instantly to power AI-driven automation

Launch your first automated workflow

Create HubSpot contacts from new Instantly events

Update HubSpot contacts when new events occur in Instantly

Update HubSpot contacts when new events occur in Instantly

"remove leads from campaign in Instantly when contacts are recently created or updated in HubSpot"

Create or update HubSpot contacts from new Instantly events

Create HubSpot deals for new Instantly events

Create HubSpot contacts from new Instantly events

Update HubSpot contacts when new events occur in Instantly

Update HubSpot contacts when new events occur in Instantly

"remove leads from campaign in Instantly when contacts are recently created or updated in HubSpot"

Create or update HubSpot contacts from new Instantly events

Create HubSpot deals for new Instantly events

Add new HubSpot contacts to Instantly campaigns as leads

Create new HubSpot companies from new Instantly events

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and Instantly with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use HubSpot and Instantly

Track email campaign outcomes in HubSpot.

Add leads from form submissions to email campaigns.

Update lead status for responses in Instantly.

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Learn how to automate Instantly on the Zapier blog

4 ways to automate Instantly with Zapier

Make work flow with AI

Frequently Asked Questions about HubSpot + Instantly integrations

Connect HubSpot to Instantly on the world's largest no-code automation platform