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1. Choose trigger event
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2. Choose action
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1. Select the event
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Agent Invited" from Groove.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

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Zapier seamlessly connects Groove and Salesforce, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

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Practical ways you can use Groove and Salesforce

Notify marketing of new customer replies.

When a customer replies to a ticket in Groove, Zapier will notify the marketing team via Salesforce by appending the interaction to the lead's activity in Salesforce. This helps the marketing team stay updated on customer activity and refine strategies accordingly.

Marketing & Marketing Ops
Try it
Sync new leads from Groove to Salesforce.

When a new customer is added in Groove, Zapier creates a matching lead in Salesforce. This ensures your sales team always has an updated database, helping prioritize outreach and improving response time for potential opportunities.

Sales Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Groove triggers, actions, and search
    Agent Invited

    Triggers when an agent is created.

    Trigger
    Instant
    Try It
    • Linkedin Username
    • Twitter Username
    • Company Name
    • Email
    • Website
    Trigger
    Instant
    Try It
    • Priority
    • Assignee
    • Assigned Group
    • Closed By
    • Customer Name
    • Mailbox
    Trigger
    Instant
    Try It
  • Groove triggers, actions, and search
    Agent Replied

    Triggers when an agent replies to a ticket.

    Trigger
    Instant
    Try It
  • Groove triggers, actions, and search
    Customer Replied

    Triggers when a customer replies to a ticket.

    Trigger
    Instant
    Try It
    • Assignee
    • Assigned Group
    • Priority
    • Mailbox
    Trigger
    Instant
    Try It

Learn how to automate Salesforce on the Zapier blog

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About Groove
The simple helpdesk for SaaS and eCommerce businesses.
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About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
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