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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Response in Spreadsheet" from Google Forms (Legacy).

Add your action

An action happens after the trigger—such as "Create Contact" in Tend.

You’re connected!

Zapier seamlessly connects Google Forms (Legacy) and Tend, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Forms (Legacy) to Tend integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Connect Google Forms (Legacy) and Tend to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions

- Spreadsheet
  Required
- Worksheet
  Required
Trigger
Instant
Try It
- Spreadsheet
  Required
- Worksheet
  Required
Action
Write
- Spreadsheet
  Required
- Worksheet
  Required
- Lookup Column
  Required
- Lookup Value
  Required
Action
Search or write
- Event Name
Trigger
Instant
Try It
New Contact
Triggers when a new contact is created.
Trigger
Instant
Try It
New Referrer
Triggers when a new referrer has been identified for the first time.
Trigger
Instant
Try It
Contact Session Ended
Triggers when a visitor's session has ended (after 5 minutes of no activity).
Trigger
Instant
Try It
- Email
  Required
- Event Name
  Required
- Event Value
Action
Write
- Email
  Required
Action
Search

- Spreadsheet
  Required
- Worksheet
  Required
- Trigger Column
Trigger
Instant
Try It
- Spreadsheet
  Required
- Worksheet
  Required
- Lookup Column
  Required
- Lookup Value
  Required
Action
Search
New Company
Triggers when a new company is created.
Trigger
Instant
Try It
- Segment Name
  Required
Trigger
Instant
Try It
New Page
Triggers when a new page has been visited for the first time.
Trigger
Instant
Try It
- Page
Trigger
Instant
Try It
- Email
  Required
- First Name
- Last Name
- Organization
- Title
- Address
- City
- State
- Zip Code
- Country
- Fingerprint [Advanced]
Action
Write
- Email
  Required
- First Name
- Last Name
- Organization
- Title
- Address
- City
- State
- Zip Code
- Country
- Fingerprint [Advanced]
Action
Write
- Email
  Required
- First Name
- Last Name
- Organization
- Title
- Address
- City
- State
- Zip Code
- Country
- Fingerprint [Advanced]
Action
Search or write

About Google Forms (Legacy)

Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

Learn moreLearn moreHelpHelp

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About Tend

Tend is a web analytics tool that makes it easy to see what drives customers.

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Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

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