Google Analytics 4 + LinkedIn Ads

Google Analytics 4 + LinkedIn Ads integrations

Create conversion events in Google Analytics 4 from new lead gen form responses in LinkedIn Ads

Increase the effectiveness of your LinkedIn Ads by tracking conversions through Google Analytics 4. With this workflow, every time you receive a new response to your sponsored lead generation form on LinkedIn Ads, a conversion event for a property is created in Google Analytics 4. This allows you to monitor the performance of your sponsored content on LinkedIn and make data-driven marketing decisions.

When this happens...
New Lead Gen Form Response (Sponsored content)Triggers when you receive a new form response for an ad.
TriggerInstant
automatically do this!
Create Conversion Event for a PropertyCreates a new Conversion Event for a Property.
ActionWrite

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More things you can do with LinkedIn Ads and Google Analytics 4

Discover other triggers and actions you can use with LinkedIn Ads and Google Analytics 4

- Organization
  Required
- Lead Type
  Required
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Trigger
Instant
Try It
- Account
  Required
- Audience
  Required
- Company Name
- Website Domain
- Email Domain
- LinkedIn Page URL
- Stock Symbol
- Industries
- City
- State
- Country
- Postal Code
Action
Write
- Account
  Required
- Audience Type
  Required
- Name
  Required
- Description
Action
Write
- Account
  Required
- Pivots
  Required
- Metrics
  Required
- Start Date
  Required
- End Date
- Time Granularity
Action
Write
New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It

- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write

Find Conversion
Finds a conversion based on id.
Action
Search

- adAccount
  Required
- Lead Form
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Trigger
Instant
Try It
- Account
  Required
- Audience
  Required
- Email Address
- First Name
- Last Name
- Title
- Company
- Country
- Google Advertising ID
Action
Write
- Account
  Required
- Audience
  Required
- Email Address
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Match type
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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Related categories

Analytics

Google

About LinkedIn Ads

LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Microsoft

Premium

Related Zap Templates

Create conversion events in Google Analytics 4 from new lead gen form responses in LinkedIn Ads

Send new Google Analytics 4 conversion events to LinkedIn Ads as conversion events

Send new LinkedIn Ads lead gen form responses as measurement events in Google Analytics 4