Google Analytics 4 + LinkedIn Ads

Google Analytics 4 + LinkedIn Ads integrations

Create conversion events in Google Analytics 4 from new lead gen form responses in LinkedIn Ads

Streamline your marketing efforts with this LinkedIn Ads and Google Analytics 4 workflow. When a new lead fills a form on LinkedIn Ads, a conversion event for a property is promptly created in Google Analytics 4. This process of data transfer reduces manual effort and fosters better tracking of your marketing strategies. Boost your efficiency by enhancing your data analysis and lead management process.

When this happens...
New Lead Gen Form Response (Organic Content)Triggers when you receive a new form response tied to a Company Page, Product Page, or Event.
TriggerInstant
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Create Conversion Event for a PropertyCreates a new Conversion Event for a Property.
ActionWrite

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More things you can do with LinkedIn Ads and Google Analytics 4

Discover other triggers and actions you can use with LinkedIn Ads and Google Analytics 4

- Organization
  Required
- Lead Type
  Required
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Trigger
Instant
Try It
- Account
  Required
- Audience
  Required
- Company Name
- Website Domain
- Email Domain
- LinkedIn Page URL
- Stock Symbol
- Industries
- City
- State
- Country
- Postal Code
Action
Write
- Account
  Required
- Audience Type
  Required
- Name
  Required
- Description
Action
Write
- Account
  Required
- Pivots
  Required
- Metrics
  Required
- Start Date
  Required
- End Date
- Time Granularity
Action
Write
New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It

- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write

Find Conversion
Finds a conversion based on id.
Action
Search

- adAccount
  Required
- Lead Form
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Trigger
Instant
Try It
- Account
  Required
- Audience
  Required
- Email Address
- First Name
- Last Name
- Title
- Company
- Country
- Google Advertising ID
Action
Write
- Account
  Required
- Audience
  Required
- Email Address
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Match type
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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Related categories

Analytics

Google

About LinkedIn Ads

LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Microsoft

Premium

Related Zap Templates

Send new Google Analytics 4 conversion events to LinkedIn Ads as conversion events

Send new LinkedIn Ads lead gen form responses as measurement events in Google Analytics 4

Create conversion events in Google Analytics 4 from new lead gen form responses in LinkedIn Ads