Speed is the name of the game with leads, which is why automation can be a game-changer for sending new prospects quickly to your business-critical apps. Many customer relationship management (CRM) tools have automation and workflow features already. But if your platform doesn't have the integration you need, you might...

When it comes to digital advertising, the ad itself is only half the battle. Good creative matters, but what comes next is just as important—if not more. Having someone fill out your form from a Facebook Lead Ad is a huge win! Next, though, you need to make sure they...

​​It's incredibly useful to have a database of leads from your online ads. What's less useful: manually copying all the information—or worse—downloading and cleaning a CSV file. Fortunately, with Zapier, you can automate the whole process. With a Zap—what we call our automated workflows—you can automatically update a spreadsheet with...