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Zapier makes it easy to integrate Formidable Forms with Pipedrive - no code necessary. See how you can get setup in minutes.
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Formidable Forms
Formidable Forms
1. Choose trigger event
Pipedrive
Pipedrive
2. Choose action
1. Select the event
Setup
Test
Formidable Forms
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Delete Entry" from Formidable Forms.
Add your action
An action happens after the trigger—such as "Add Discount to Deal" in Pipedrive.
You’re connected!
Zapier seamlessly connects Formidable Forms and Pipedrive, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Deal ID
Required
Add Multiple Products?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Activity Subject
Activity Owner
Organization ID
Deal ID
Lead ID
Project ID
Mark as Done
Activity Type
Use Combined Date and Time Field?
Duration
Mark as Busy
Note
Public Description
Primary Participant
Additional Participants
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
File
Required
File Name
Deal ID
Person ID
Organization ID
Product ID
Activity ID
Note ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Person ID
Organization ID
Owner User ID
Note
Pin note to lead
Label ID(s)
Expected_close_date
Lead Value
Lead Value Currency Code
Source Channel ID
Source Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Organization Name
Required
Organization Address
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product Name
Required
Product Code
Description
Unit
Tax percentage
Category
Owner User ID
Is Linkable
Currency
Price
Direct cost
Overhead_cost
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Project ID
Required
Description
Done
Due Date
Assignee
Parent Task ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Activity to Update
Required
Activity Subject
Activity Owner
Organization ID
Deal ID
Lead ID
Project ID
Mark as Done
Activity Type
Use Combined Date and Time Field?
Duration
Mark as Busy
Note
Public Description
Primary Participant
Additional Participants
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead ID
Required
Title
Owner User ID
Organization ID
Person ID
Label ID(s)
Expected_close_date
Lead Value
Lead Value Currency Code
Source Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Copy_null
Person to Update
Required
Person Name
Email Addresses
Phone Numbers
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Project
Required
Title
Project Board
Project Phase
Description
Status
Owner
Start Date
End Date
Deals
Organization ID
Person ID
Labels
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Person
Required
Include file data
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Deal ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Organization ID
Organization Items
Include Persons
Include Deals
Include Activities
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
User ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field to Search By
Required
Search Term
Required
Exact Match
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field to search by
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Include file data
Title
Required
Status
Stage
Stage Warning
Pipeline
Deal Owner
Associated Organization ID
Associated Person ID
Probability
Expected Close Date
Deal Value
Currency
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Search type
Person Name
Email Addresses
Phone Numbers
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Field to Search By
Required
Search Term
Required
Exact Match
Title
Required
Project Template
Project Board
Required
Project Phase
Required
Description
Status
Owner
Start Date
End Date
Deals
Organization ID
Person ID
Labels
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Formidable Forms and Pipedrive with AI agents and code
Beyond Zap workflows. Call Formidable Forms and Pipedrive actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Formidable Forms and Pipedrive actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
API Request (Beta)
Add Discount to Deal
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Connect Formidable Forms and Pipedrive to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Pipedrive on the Zapier blog
Make work flow with AI
Level up your Formidable Forms to Pipedrive integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Formidable Forms + Pipedrive integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Formidable Forms and Pipedrive
How can I integrate Formidable Forms with Pipedrive using triggers?
We offer seamless integration between Formidable Forms and Pipedrive through our platform. You can set up a trigger such as 'New Form Submission' in Formidable Forms, which will automatically create a new deal or contact in Pipedrive. This helps streamline your workflow by ensuring all form submissions are immediately reflected in your sales pipeline.
What types of actions can be performed on Pipedrive with data from Formidable Forms submissions?
With each form submission, you can perform various actions such as creating a new contact, adding an activity, or updating an existing deal in Pipedrive. Our integration supports flexible mapping of form fields to the corresponding fields in Pipedrive to ensure data accuracy and efficiency.
Can I filter which Formidable Forms submissions are sent to Pipedrive?
Yes, we provide options to add conditions or filters that determine when a form submission should trigger an action in Pipedrive. For instance, you might only want submissions with certain responses to create a new deal or contact. This control ensures that only relevant data is transferred into your CRM.
Are there any limitations on the number of triggers I can set between Formidable Forms and Pipedrive?
There are no specific limitations imposed by our integration on the number of triggers you can set up between Formidable Forms and Pipedrive. However, it's important to manage your task volume within the limits of your subscription plan.
Is it possible to update existing contacts or deals in Pipedrive based on form submissions?
Absolutely! Our integration allows you to set triggers that update existing contacts or deals when specific forms are submitted. By mapping form fields appropriately, any changes or additional information collected via the form can seamlessly update your records in Pipedrive.
How do I handle errors when integrating forms with Pipedrive?
When setting up the integration, we recommend monitoring for any errors by utilizing our alert system available in your dashboard. Common issues might include incorrect field mapping or API connection problems, which can often be resolved by checking settings and reauthorizing connections if necessary.
Can I customize how data from my forms is added to different fields in Pipedrive?
Yes, customization is a key feature of our platform's integration capabilities. You can map form fields from Formidable Forms directly into specific fields within your Pipedrive account. This ensures that all relevant information is accurately placed exactly where you need it for effective sales tracking and management.
About Formidable Forms
Formidable Forms is a WordPress plugin that helps you create beautiful drag and drop forms with custom styling. You and your visitors can submit and edit entries and posts from the front-end of your site. When you have data, display it with graphs and custom views.
Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.