Connect Facebook Lead Ads and Seasalt.ai to power AI-driven automation

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Choose a Trigger

Choose an Action

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How Zapier works

Zapier makes it easy to integrate Facebook Lead Ads with Seasalt.ai - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.

Add your action

An action happens after the trigger—such as "Agentic Send: Send SMS, WhatsApp or Phone Call" in Seasalt.ai.

You’re connected!

Zapier seamlessly connects Facebook Lead Ads and Seasalt.ai, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- FBLA_copy
- Page
  Required
- Form
- Conversions Information
Trigger
Instant
Try It
- Prompt
  Required
- Payload
  Required
- Workspace Id
  Required
- Sender phone number
  Required
- WhatsApp Template Name
- Voice AI Agent Id
Action
Write
- Workspace Id
  Required
- Caller Phone Number
  Required
- Campaign Name
  Required
- Recipient's Phone Number List
  Required
- Destination Names
- Parameters List
- Campaign Type
  Required
- Starting Message
- AI Agent ID
Action
Write
- Workspace Id
  Required
- Sender Phone Number
  Required
- Destination
  Required
- Recipient's Name
- Message Text
  Required
- Has Attachment
- Attachment MIME type
- Attachment Media Url
Action
Write
- Workspace Id
  Required
- Sender Phone Number
  Required
- Campaign Name
  Required
- Destination List
  Required
- Campaign level message
- Campaign-Level Media URLs
- Per-Destination Message List
- Per-Destination Media URLs
Action
Write

- Workspace Id
  Required
- Contact Id
  Required
- Contact Labels
- Choose whether to overwrite all labels
Action
Write

- Event Types
  Required
Trigger
Instant
Try It
- Workspace ID
  Required
- Contact's Name
  Required
- Contact's Phone Number
- WhatsApp Phone Number
- Note for this Contact
- Contact Label Ids
Action
Write
- Workspace Id
  Required
- Caller Phone Number
  Required
- Recipient Phone Number
  Required
- Campaign Name
  Required
- AI Agent ID
  Required
- Campaign Type
  Required
- Recipient Name
- Parameters
- Starting Message
Action
Write
- Workspace Id
  Required
- Sender WhatsApp Number
  Required
- Recipient WhatsApp Number
  Required
- Recipient Name
- Message Text
- Has Attachmemt
- Attachment MIME Type
- Attachment Url
Action
Write
- Workspace Id
  Required
- WhatsApp Business phone number
  Required
- Campaign Name
- Template Name
  Required
- Language Name
  Required
- Destinations List (JSON Array String)
- Global Components
Action
Write

For AI agents & developers

Use Facebook Lead Ads and Seasalt.ai with AI agents and code

Beyond Zap workflows. Call Facebook Lead Ads and Seasalt.ai actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Facebook Lead Ads and Seasalt.ai actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Agentic Send: Send SMS, WhatsApp or Phone Call

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Facebook Lead Ads and Seasalt.ai actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* facebook-lead-ads / seasaltai action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Facebook Lead Ads and Seasalt.ai to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Facebook Lead Ads on the Zapier blog

Make work flow with AI

Level up your Facebook Lead Ads to Seasalt.ai integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Facebook Lead Ads

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Learn moreLearn moreHelpHelp

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About Seasalt.ai

Seasalt.ai is an omnichannel provider for SMS, WhatsApp, Instagram, Line, Messenger, and Phone Calls. Bulk send messages or calls with Seasalt AI agents.

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