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Create integrations between Facebook Conversions and LassoCRM to automate any workflow

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier lets you build automated workflows between two or more apps—no code necessary. These workflows are called Zaps, and this is how they work.

A trigger is where automation begins

A trigger is an event that starts your Zap. Say you want to receive an email every time someone fills in a Facebook form—the trigger would be "new Facebook lead.
A trigger is the event that kicks off your automated workflow.

Now it's time for action

An action is the event an automation performs after it is triggered. Say you want to send a Slack message any time you receive a Facebook lead—the action would be "send a Slack message.
An action is the event that your automated workflow performs when triggered.

And that's it! You've just created a Zap.

A Zap is an automated workflow—consisting of a trigger and one or more actions—that connects your apps.
Triggers and actions are the main components of every automated workflow.
Connect Facebook Conversions and LassoCRM to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.
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With Zapier's 6,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action
Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Facebook Conversions triggers, actions, and search
    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Other Event

    Publish other events to Conversions API

    Action
    Write
  • LassoCRM triggers, actions, and search
    New Registrant

    Triggers when a new registrant is added.

    Trigger
    Scheduled
    Try It
    • Body
      Required
    • CreatedBy - First Name
    • CreatedBy - Last Name
    • Date
    • Registrant ID
      Required
    • Subject
    • Type
    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
    • Body
      Required
    • CreatedBy - First Name
    • CreatedBy - Last Name
    • Date
    • Registrant ID
      Required
    • History ID
      Required
    • Subject
    • Type
    Action
    Write
    • Automatically merge duplicates
    • Title
    • First Name
      Required
    • Last Name
      Required
    • Email
    • Email Type
    • Phone
    • Phone Type
    • Address
    • City
    • Country
    • State
    • ZipCode
    • Address Type
    • Contact Preference
    • Company
    • Birthday
    • Nickname
    • Rating
    • Follow Up Process
    • History Body
    • History Subject
    • History Type
    • Note
    • Source Type
    • Secondary Source Type
    • Send Sales Rep Assignment Notification
    • Rotation
    • Thank You Email by Id
    • Domain Account ID for website tracking for a Registrant
    • GUID for website tracking for a Registrant
    • 1 - Question
    • 1 - Answer
    • 2 - Question
    • 2 - Answer
    • 3 - Question
    • 3 - Answer
    • 4 - Question
    • 4 - Answer
    • 5 - Question
    • 5 - Answer
    • Would you like to add more questions?
    Action
    Write
Zapier's blog goes in-depth on automating Facebook Conversions
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About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Related categories
  • Ads & Conversion
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About LassoCRM
LassoCRM is a CRM that empowers home selling teams by taking the guess work out of reporting, sales and the marketing process.
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