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Facebook Conversions + LassoCRM

Share updates from LassoCRM as funnel events to Facebook Conversions

Get Facebook leads that are more likely to turn into customers. Once active, this Zap logs sends new events from LassoCRM as funnel events to Facebook conversions. Facebook then uses the information to show your ads to the right people.

Get Facebook leads that are more likely to turn into customers. Once active, this Zap logs sends new events from LassoCRM as funnel events to Facebook conversions. Facebook then uses the information to show your ads to the right people.

  1. When this happens...
    LassoCRMLassoCRM
    New Registrant

    Triggers when a new registrant is added.

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Funnel Event

    Publish lead updates from your funnel.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • LassoCRM triggers, actions, and search

    New Registrant

    Triggers when a new registrant is added.

    Trigger
    Scheduled
    Try It
    • BodyRequired

    • CreatedBy - First Name

    • CreatedBy - Last Name

    • Date

    • Registrant IDRequired

    • Subject

    • Type

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Other Event

    Publish other events to Conversions API

    Action
    Write
    • BodyRequired

    • CreatedBy - First Name

    • CreatedBy - Last Name

    • Date

    • Registrant IDRequired

    • History IDRequired

    • Subject

    • Type

    Action
    Write
    • Automatically merge duplicates

    • Title

    • First NameRequired

    • Last NameRequired

    • Email

    • Email Type

    • Phone

    • Phone Type

    • Address

    • City

    • Country

    • State

    • ZipCode

    • Address Type

    • Contact Preference

    • Company

    • Birthday

    • Nickname

    • Rating

    • Follow Up Process

    • History Body

    • History Subject

    • History Type

    • Note

    • Source Type

    • Secondary Source Type

    • Send Sales Rep Assignment Notification

    • Rotation

    • Thank You Email by Id

    • Domain Account ID for website tracking for a Registrant

    • GUID for website tracking for a Registrant

    • 1 - Question

    • 1 - Answer

    • 2 - Question

    • 2 - Answer

    • 3 - Question

    • 3 - Answer

    • 4 - Question

    • 4 - Answer

    • 5 - Question

    • 5 - Answer

    • Would you like to add more questions?

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Related categories

  • Ads & Conversion
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