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Drift + Marketo

Create or update Marketo leads when new contacts are added in Drift

Easily stay in touch with your newest leads with this seamless connection between Drift and Marketo. When a new contact is added in Drift, the information is efficiently transferred to Marketo, either creating a new lead or updating an existing one. This automation not only saves you valuable time but also ensures that no new lead slips through the cracks.

Easily stay in touch with your newest leads with this seamless connection between Drift and Marketo. When a new contact is added in Drift, the information is efficiently transferred to Marketo, either creating a new lead or updating an existing one. This automation not only saves you valuable time but also ensures that no new lead slips through the cracks.

  1. When this happens...
    DriftDrift
    New Contact

    Triggers when a new contact is created through drift.identify. Unless specified by the Drift team, use the "new lead" trigger.

    TriggerInstant
  2. automatically do this!
    MarketoMarketo
    Create or Update Lead

    Creates or Updates a lead.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Drift triggers, actions, and search

    Conversation Manual Push

    Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.

    Trigger
    Instant
    Try It
  • Drift triggers, actions, and search

    New Lead

    Triggers when an email address is collected from a lead.

    Trigger
    Instant
    Try It
  • Drift triggers, actions, and search

    New Message

    Triggers each time a new message in a conversation is received.

    Trigger
    Instant
    Try It
  • Drift triggers, actions, and search

    User Reached Goal

    Triggers when a User has hit a goal within a playbook.

    Trigger
    Instant
    Try It
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About Drift

Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.
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  • Customer Support

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