Drift Integrations

  • Add new Drift leads to HubSpot

    If HubSpot is your marketing automation system of choice, you can use Drift as another means to get qualified leads, and still keep everything in one place. After you've activated this automation, all new leads from Drift will be added to HubSpot as well so you never miss a single one.

    How this Drift-HubSpot integration works

    1. A new lead is created in Drift when somebody writes into live chat and enters their email address
    2. Zapier adds that lead to HubSpot

    Apps involved

    • Drift
    • HubSpot
  • Add new contacts in Drift as rows in Google Sheets

    Sometimes you want flexibility and nothing more than a list of all of your new leads. With this automation on your dashboard, all new leads added in Drift will automatically be added as a new row in Google Sheets, allowing you to parse through all their details at will.

    How this Drift-Google Sheets integration works

    1. A new lead is created in Drift
    2. Zapier creates a new row with that lead's email address in Google Sheets

    Apps involved

    • Drift
    • Google Sheets
  • Create Zendesk tickets when Drift conversations are closed

    Zendesk carries your customers through to a speedy resolution, but sometimes they come in through other channels. Set up this automation with Drift, and we'll route all of those customers to your helpdesk, too. It will trigger whenever you close a conversation on Drift, neatly transitioning the discussion into Zendesk so your team can quickly take it over from there.

    How this Drift-Zendesk integration works

    1. A conversation is closed in Drift
    2. Zapier created a new ticket on in Zendesk

    Apps involved

    • Drift
    • Zendesk
  • Add new Drift conversations to a contact record in Salesforce

    Salesforce is your source of truth for customer and lead data. So it stands to reason you should capture your conversations with them on the platform. This Zapier integration can make it happen for you: Any time a lead or customer starts a new conversation with your company via live chat, that will be added to their record in Salesforce automatically.

    How this Drift-Salesforce integration works

    1. A new conversation is started in Drift
    2. Zapier adds a link to the conversation on the matching contact record in Salesforce

    Apps involved

    • Drift
    • Salesforce
  • Add new Drift leads to Salesforce

    If you're looking to generate more leads by using live chat or targeted messages, you can now make sure all of those leads make it into your system: Set up this automation and Zapier will do the rest. From then on, any new leads created in Drift will automatically be added to your Salesforce account without fail

    How this Drift-Salesforce integration works

    1. A new lead is created in Drift
    2. Zapier adds that lead to Salesforce

    Apps involved

    • Drift
    • Salesforce
  • Add new leads from Drift to Marketo

    If your marketing team runs on Marketo, it's important that all of your leads are added in one place. So what about all the emails that come from Drift? Activate this automation, and Zapier will catch them all. From then on, any new lead that's created in Drift will also be added to Marketo, saving you the trouble of ever importing again.

    How this Drift-Marketo integration works

    1. A new lead is captured in Drift
    2. Zapier adds the lead to Marketo

    Apps involved

    • Drift
    • Marketo
  • Create case on Desk.com from new Drift conversations

    If your support team is using Desk.com to manage conversations, you may want to continue using that as a way to talk to your leads and customers, but you can still pipe in other sources with Zapier automation. After you set this one up, every new conversation started on Drift will also create a case in Desk.com.

    How this Drift-Desk.com integration works

    1. A new conversation is started in Drift
    2. Zapier creates a new case on Desk.com automatically

    Apps involved

    • Drift
    • Desk
  • Log new abandoned Shopify carts as contact events on Drift

    If you're selling products via Shopify, you know all too well the importance of following up on abandoned shopping carts. This automation can help with that. Set it up, and if a shopping cart is abandoned in Shopify, we'll update a contact record in Drift with the event so you can target those users specifically.

    How this Shopify-Drift integration works

    1. A shopping cart is abandoned in Shopify
    2. Zapier adds the event to the matching contact on Drift

    Apps involved

    • Shopify
    • Drift
  • Post new Drift conversations to HipChat

    If you're using HipChat, you know how important it is to keep your team informed. Now, with this Drift-HipChat integration, any new conversation created in Drift will automatically be posted into HipChat so you and your team can answer it right away.

    How this Drift-HipChat integration works

    1. A new conversation is started in Drift
    2. Zapier posts that to HipChat automatically

    Apps involved

    • HipChat
    • Zapier
  • Send new CloudCart customers to Drift

    When a new customer is created in CloudCart it is important to engage with them for retention. With this automation, Zapier will create a contact in Drift so you can easily engage with your them.

    Note: This Zapier integration doesn't import already existing customers into Drift, only new customers after you've set it up.

    How this CloudCart-Drift integration works

    1. A new customer is created on CloudCart
    2. Zapier creates a new contact in Drift

    App involved

    • CloudCart
    • Drift
  • Add or update Drift contacts from new Stripe customers

    When somebody converts into a paying customer, engaging with them is important for retention. Set up this automation, and when a customer converts into a paying customer via Stripe, Zapier will update their contact record in Drift to send more targeted, relevant in-app messages.

    How this Stripe-Drift integration works

    1. A new customer is created on Stripe
    2. Zapier ensures their contact record is updated or created in Drift

    Apps involved

    • Stripe
    • Drift
  • Update Salesforce contacts with new NPS responses

    Measuring your customer satisfaction is absolutely key to retention and reducing churn. Set up this Zapier integration, and any new NPS response that is submitted by a customer in Drift will be automatically added to their contact entry on Salesforce, keeping you organized

    How this Drift-Salesforce integration works

    1. A contact fills out a new NPS survey in Drift
    2. Zapier updates the contact, adding the score to their Salesforce record

    Apps involved

    • Drift
    • Salesforce
  • Add Drift events for new Salesforce tasks

    If your sales team is using Salesforce, tasks are one of the most useful ways to stay up to date with what's happening with a lead or customer. After setting up this automation, new tasks that are created on Salesforce will automatically get sent to Drift, associating them to contacts as new events so that you can segment based on that data and send targeted in-app messages.

    Note: A customer must already exist on Drift with the same name as one on Salesforce for this integration to work.

    How this Salesforce-Drift integration works

    1. A new task is created in Salesforce
    2. Zapier logs an event for the appropriate contact on Drift

    Apps involved

    • Salesforce
    • Drift
  • Export new contacts from Privy to Drift

    Do you use Drift for user onboarding and nurturing emails? Use this Zapier automation to instantly register new Privy signups in your Drift account.

    How this Privy-Drift integration works

    1. A new signup event happens in Privy
    2. Zapier creates a new contact in Drift

    Apps involved

    • Privy
    • Drift
  • Send Drift NPS responses automatically to Front

    NPS surveys are a great way for your customers to share feedback with your team, but following up on every response can get unwieldy. When you receive a new Drift NPS response, use this Zap to send a message to Front to help you kick off a conversation. All of your customer feedback is saved in one place, and you can even use Front rules to automatically sort messages.

    How this Drift-Front integration works

    1. A new NPS response is submitted to Drift
    2. Zapier sends message to Front with the survey results

    Apps involved

    • Drift
    • Front
  • Add new Drift contacts from new Poptin leads

    This powerful integration will help you turn your website’s visitors into Drift contacts with ease. Once a visitor submits his contact information with Poptin pop-ups, Zapier automation creates new Drift contact. Grow your contact list and keep a warm relationship with your clients.

    How this Poptin-Drift integration works

    1. A new lead is collected by Poptin
    2. Zapier adds the new lead as a new Drift contact

    What You Need

    • Poptin
    • Drift
  • Add Drift leads automatically to Gro CRM

    Tired of missing lost leads? This Drift-Gro CRM integration to Drift to import new qualified leads from Drift automatically from your chats into Gro CRM. Never miss another lead again with this integration.

    How this Drift-Gro CRM integration works

    1. A new lead starts a chat on Drift
    2. Zapier adds leads on Gro CRM

    Apps involved

    • Drift
    • Gro CRM
  • Subscribe new Drift leads to Mautic

    Drift interacts with your website users and now with this integration you can turn those users into qualified leads in your Mautic marketing automation platform. With this integration, whenever someone is added to Drift, Zapier will automatically subscribe the person to Mautic. Mautic easily manages all your marketing leads in one location while still using Drift.

    How this Drift-Mautic integration works

    1. Someone is added as a Drift user by submitting their email address
    2. Zapier subscribes that lead to Mautic

    Apps involved

    • Drift
    • Mautic
  • Add new, closed Drift conversations to productboard as notes

    If your team collects feedback through conversations with leads and customers in Drift, try bringing your Drift conversations into productboard, where your product team can take action on the feedback. This Zapier integration automatically creates a note in productboard for every relevant Drift conversation. That way, your product managers can look at a single tool to look at feedback and make improvements.

    How it works

    1. A conversation is closed in Drift
    2. Zapier automatically creates a new feedback note on productboard

    What you need

    • Drift account
    • productboard account
  • Add new Drift leads as Proposify contacts

    Want a simple way to turn new Drift leads into Proposify contacts? This integration makes it easy to take any new lead you've made in Drift and create them as a contact in Proposify.

    Note: This Zapier integration doesn't import already created contacts into Proposify, only new Drift leads after you've set it up.

    How this Drift-Proposify integration works

    1. A new lead is created in Drift when somebody writes into live chat and enters their email address
    2. Zapier adds that lead as a contact in Proposify

    Apps involved

    • Drift
    • Proposify
  • Create Revamp CRM notes for newly closed chats in Drift

    When a chat is closed in Drift, Zapier will add a note under the customer in Revamp CRM including the chat transcript, automatically. That way, you track your leads and convert them to customers quickly and efficiently.

    Note: If a contact does not exist in Revamp CRM, a new contact will be created with the note attached.

    How it works

    1. A chat is closed in Drift
    2. Zapier adds a note in Revamp CRM

    What You Need

    • Drift
    • Revamp CRM
  • Add new Drift leads to Revamp CRM as people

    Make sure that no lead is lost. This Zapier automation automatically adds a new lead from Drift to Revamp CRM as a new person. That way, you can easily track and get in tough with your leads, without manually copying and pasting the info.

    How It Works

    1. A new lead is created in Drift
    2. Zapier automatically adds a new person to Revamp CRM

    Apps involved

    • Drift
    • Revamp CRM

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Drift Integration Details

Launched on Zapier January 8, 2016

Zapier combines Triggers (like "New Conversation") and Actions (like "Create or Update Contact From External") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following Drift Triggers, Searches, and Actions are supported by Zapier:

New Conversation

Triggers when a conversation is started.

Conversation Closed

Triggers when a conversation is closed.

User Reached Goal With Lead Stage

Triggers when a User reaches a Goal with a specific Lead Stage.

New Lead

Triggers when an email address is collected from a lead.

New Message

Triggers each time a new message in a conversation is received.

New Contact

Triggers when a new contact is created through drift.identify. Unless specified by the Drift team, use the "new lead" trigger.

User Reached Goal

Triggers when a User has hit a goal within a playbook.

Create or Update Contact From External

Creates or updates a contact.

Log Event for Contact

Logs an event for a contact.

Update Known Contact

Updates an existing contact.

Find User by Anonymous Id

Lookup data for an existing user by their anonymous id.

Find User by End User Id

Lookup User information by their end user id.

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Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.