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Connect Drift to Close and automate any workflow

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2. Choose an Action
The event an automation performs after it's triggered
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Select a trigger from Drift

A trigger is an event that starts your Zap and runs the workflow. For example, with Drift, a trigger could be "Conversation Manual Push."
A trigger is the event that kicks off your automated workflow.

Setup an action from Close

An action is what takes place after the automation is triggered. For example, with Close, the action could be "Add Address to Lead."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Drift to Close

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Triggers and actions are the main components of every automated workflow.

Connect Drift and Close to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Connect Drift and Close to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Drift triggers, actions, and search
    Conversation Pushed

    Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.

    Trigger
    Instant
    Try It
  • Drift triggers, actions, and search
    New Conversation

    Triggers when a conversation is started.

    Trigger
    Instant
    Try It
  • Drift triggers, actions, and search
    New Contact

    Triggers when a new contact is created through drift.identify. Unless specified by the Drift team, use the "new lead" trigger.

    Trigger
    Instant
    Try It
    • Lead Stage
      Required
    Trigger
    Instant
    Try It

Automate Close: get inspired on the Zapier blog

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About Drift
Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.
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    About Close
    Close is a sales productivity platform built to help you close more deals. With built-in calling, SMS, and email—your team can communicate with prospects and customers all in one place. It’s an "all-in-one" platform which you can use standalone without needing any other sales emails tools or calling products.
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