When this happens...
DriftNew Lead
Then do this...
MarketoCreate or Update Lead

If your marketing team runs on Marketo, it's important that all of your leads are added in one place. So what about all the emails that come from Drift? Activate this automation, and Zapier will catch them all. From then on, any new lead that's created in Drift will also be added to Marketo, saving you the trouble of ever importing again.

How this Drift-Marketo integration works

  1. A new lead is captured in Drift
  2. Zapier adds the lead to Marketo

Apps involved

  • Drift
  • Marketo

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Drift + Marketo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Conversation

Triggers when a conversation is started.

Create or Update Contact From External

Creates or updates a contact.

Conversation Closed

Triggers when a conversation is closed.

Log Event for Contact

Logs an event for a contact.

User Reached Goal With Lead Stage

Triggers when a User reaches a Goal with a specific Lead Stage.

Update Known Contact

Updates an existing contact.

New Lead

Triggers when an email address is collected from a lead.

Create or Update Lead

Creates or Updates a lead.

New Lead

Triggers when a new lead is created.

Add Lead to List

Adds a lead to a list.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.

Learn More

Marketo's marketing automation software helps marketers engage customers and prospects.

See Marketo Integrations