Drift + Google Analytics 4

Drift + Google Analytics 4 integrations

Push new Drift conversations to send measurement events for an application in Google Analytics 4

Increase your analytics efficiency with this dynamic workflow. Whenever a conversation is pushed in Drift, it triggers an event measurement for a specific application on Google Analytics 4. This saves you valuable time and effort, ensuring key data is instantly captured and tracked for your evaluation without delay or manual intervention. Boost your business's productivity by integrating Drift and Google Analytics 4 seamlessly with this simple yet powerful automation.

When this happens...
Conversation PushedTriggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.
TriggerInstant
automatically do this!
Send Measurement Events for an ApplicationSend Measurement Events for given application.
ActionWrite

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More things you can do with Drift and Google Analytics 4

Discover other triggers and actions you can use with Drift and Google Analytics 4

Conversation Manual Push
Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.
Trigger
Instant
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New Lead
Triggers when an email address is collected from a lead.
Trigger
Instant
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New Message
Triggers each time a new message in a conversation is received.
Trigger
Instant
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User Reached Goal
Triggers when a User has hit a goal within a playbook.
Trigger
Instant
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- External Id
  Required
- Email
- Attributes
- Owner Email
- Tags
Action
Write

- Email
- Attributes
- Owner Email
- Tags
- End User Id
  Required
Action
Write
- End User Id
  Required
Action
Search

- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Match type
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

Conversation Pushed
Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.
Trigger
Instant
Try It
New Conversation
Triggers when a conversation is started.
Trigger
Instant
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New Contact
Triggers when a new contact is created through drift.identify. Unless specified by the Drift team, use the "new lead" trigger.
Trigger
Instant
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- Lead Stage
  Required
Trigger
Instant
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- External Id
  Required
- Event Name
  Required
- Attributes
Action
Write
- User Id
  Required
Action
Search
New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
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- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search

About Drift

Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.

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About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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