Airtable, Filter by Zapier, Delay by Zapier, Google Ads
Airtable + Filter by Zapier + Delay by Zapier + 1 more
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How Zapier works
Zapier makes it easy to integrate Airtable with Google Ads - no code necessary. See how you can get setup in minutes.
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Airtable
Airtable
1. Choose trigger event
Google Ads
Google Ads
2. Choose action
1. Select the event
Setup
Test
Airtable
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Record" from Airtable.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Airtable and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Name
Required
Description
Membership duration (days)
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Customer List
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Double_opt_message
Use Google Ads as...
Required
Managed Account
Multiple_identifier_note
Conversion User Identifier Source
Required
Conversion Action
Required
Timestamp
Required
Value
Currency
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Customer List
Required
Name
Description
Membership duration (days)
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google As...
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Use Google Ads as...
Required
Managed Account
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Airtable and Google Ads with AI agents and code
Beyond Zap workflows. Call Airtable and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Airtable and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Comment to Record
Add Contact to Customer List With Email
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Airtable and Google Ads
Track ad leads in Airtable
When a new lead is generated through a Google Ads Lead Form, Zapier automatically creates a new record in Airtable. This ensures all lead data is centralized for easy tracking and analysis, helping business owners monitor campaign performance.
Integrate Google Ads metrics into Airtable for analysis
Simplify data collection by automatically updating Airtable with metrics from Google Ads reports. This allows data scientists to streamline the process of creating dashboards and conducting analyses, ensuring faster insights into ad performance and conversion rates.
Sync new Airtable records with Google Ads customer lists
Streamline your marketing efforts by ensuring your Google Ads customer lists are automatically updated. When a new record is added in Airtable, Zapier adds that contact to a Google Ads customer list, helping you optimize retargeting with accurate audience data.
Learn how to automate Google Ads on the Zapier blog
Make work flow with AI
Level up your Airtable to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Airtable + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Airtable and Google Ads
How can I start integrating Airtable with Google Ads?
To begin integrating Airtable with Google Ads, you'll need to create an account on our platform if you haven't already. Once logged in, you can set up a new Zap and select triggers from Airtable such as 'New Record' or 'Updated Record' and actions like 'Add Campaign' or 'Update Campaign Status' in Google Ads.
Can I automatically sync Airtable records with Google Ads?
Yes, you can set up an automated workflow where any new or updated records in Airtable trigger specific actions in Google Ads. For example, when a record is created or updated in Airtable, you could automatically create a new ad group or update an existing ad's status in Google Ads.
What types of triggers can I use from Airtable for this integration?
You can use various triggers from Airtable such as 'New Record', 'Updated Record', and more. These triggers will initiate specific actions you've defined in your integration with Google Ads.
What actions are available in Google Ads when connecting it with Airtable?
With our integration, you can perform actions such as creating new campaigns, updating ad group criteria, adjusting budgets, and even pausing or starting ads based on changes happening within your Airtable records.
Is it possible to customize the fields that are transferred from Airtable to Google Ads?
Certainly! You have complete control over which fields from your Airtable database are mapped to specific attributes within Google Ads. During setup, you can select exactly what data you'd like transferred and how it should align with the attributes in Google Ads.
How do we ensure data security during the integration process?
We prioritize data security and employ strict encryption protocols to protect information being transferred between Airtable and Google Ads. Additionally, our platform adheres to industry standards for data protection ensuring that all transactions are secure.
Can I pause a campaign automatically if certain conditions are met in my Airtable data?
Yes, by setting specific conditions using our automation tools, campaigns can be paused automatically based on criteria defined within your Airtable dataset. For instance, if a lead's status changes or inventory levels reach a certain point.
About Airtable
Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
