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An event a Zap performs after it starts
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How Zapier works

Zapier lets you build automated workflows between two or more apps—no code necessary. These workflows are called Zaps, and this is how they work.

A trigger is where automation begins

A trigger is an event that starts your Zap. Say you want to receive an email every time someone fills in a Facebook form—the trigger would be "new Facebook lead.
A trigger is the event that kicks off your automated workflow.

Now it's time for action

An action is the event an automation performs after it is triggered. Say you want to send a Slack message any time you receive a Facebook lead—the action would be "send a Slack message.
An action is the event that your automated workflow performs when triggered.

And that's it! You've just created a Zap.

A Zap is an automated workflow—consisting of a trigger and one or more actions—that connects your apps.
Triggers and actions are the main components of every automated workflow.

Connect ActiveTrail and Formsite to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

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With Zapier's 6,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • ActiveTrail triggers, actions, and search

    Contact Added via Landing Page

    Triggers when a contact is added via a landing page.

    Trigger
    Instant
    Try It
  • ActiveTrail triggers, actions, and search

    Contact Removed From Group

    Triggers when a contact is removed from a group (any group).

    Trigger
    Instant
    Try It
  • ActiveTrail triggers, actions, and search

    Contact Updated

    Triggers when a contact record in ActiveTrail is updated via the API (status or details).

    Trigger
    Instant
    Try It
    • Group NameRequired

    • Contact EmailRequired

    Action
    Write
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About ActiveTrail

ActiveTrail is a marketing automation platform designed to help you maintain active relationships with customers, prospects, and user communities.
Learn moreHelp

Related categories

  • Marketing Automation

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