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Zapier makes it easy to integrate HubSpot with Mailchimp - no code necessary. See how you can get setup in minutes.
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HubSpot
HubSpot
1. Choose trigger event
Mailchimp
Mailchimp
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.
You’re connected!
Zapier seamlessly connects HubSpot and Mailchimp, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Campaign
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Email Address
Required
Custom Event Name
Required
Properties
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Subscriber Email
Required
New Email
Status
Required
Double Opt-In
Update Existing
Replace Groups
Groups
Language Code
Tag(s)
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Email Address
Required
Delete Contact
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Campaign
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Tag
Required
Email Address
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Audience
Required
Tag name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Name
Required
Campaign Name
Audience
Required
Segment
Tags
Email Subject
Required
Preview_text
From_name
Required
From Email Address
Required
To_name
Content Type
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Search
Required
Audience
Audience
Required
Subscriber Email
Required
New Email
Status
Required
Double Opt-In
Update Existing
Replace Groups
Groups
Language Code
Tag(s)
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use HubSpot and Mailchimp with AI agents and code
Beyond Zap workflows. Call HubSpot and Mailchimp actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Mailchimp actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Archive Subscriber
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Practical ways you can use HubSpot and Mailchimp
Add new HubSpot contacts to Mailchimp audience
When a new contact is created in HubSpot, Zapier automatically adds them to a specified Mailchimp audience. This keeps your email marketing audience up-to-date with no manual effort, ensuring you can quickly start engaging your new contacts through campaigns.
When someone fills out a HubSpot form, Zapier adds them to a selected Mailchimp audience. This automation streamlines your lead nurturing process by ensuring no potential customer is left out of email communications, saving time and boosting engagement.
When a new deal is created in HubSpot, Zapier triggers a Mailchimp email campaign targeted to the associated contact. This ensures timely communication and increases the chances of further engagement or upsell opportunities, without manual effort from your team.
Learn how to automate Mailchimp on the Zapier blog
Make work flow with AI
Level up your HubSpot to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Mailchimp integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Mailchimp
How can I integrate HubSpot with Mailchimp using Zapier?
You can integrate HubSpot with Mailchimp through Zapier by setting up Zaps that connect the two platforms. Start by selecting HubSpot and Mailchimp as your apps, and define the trigger (e.g., new contact added in HubSpot) and the action (e.g., add/update subscriber in Mailchimp). Our setup guides within Zapier will walk you through connecting your accounts, triggering actions, and automating your workflows efficiently.
What triggers are available for HubSpot in a Zapier integration with Mailchimp?
In a Zapier integration with Mailchimp, some common triggers available for HubSpot include 'New Contact', 'Contact Property Changed', 'New Form Submission', and 'New Deal'. These triggers allow you to initiate specific actions in Mailchimp when an event occurs in HubSpot.
What kind of actions can be automated in Mailchimp using data from HubSpot?
Using data from HubSpot, you can automate several actions in Mailchimp such as adding a subscriber to an audience, updating subscriber information, or even sending a campaign. Select the appropriate trigger events in HubSpot that will initiate these actions automatically via Zapier.
Are there any prerequisites to keep in mind before integrating HubSpot with Mailchimp on Zapier?
Before integrating, ensure you have administrative access to both your HubSpot and Mailchimp accounts. Verify that API connections are enabled for both platforms and have any necessary permissions to create contacts or send campaigns. Having this access will streamline setting up the integration on our platform.
Can I sync existing contacts between HubSpot and Mailchimp?
While our platform is designed primarily for automating ongoing processes, syncing existing contacts would require exporting them from HubSpot and importing into Mailchimp directly. However, once integrated, new contacts can be automatically synced going forward.
How often do Zaps run when integrating HubSpot with Mailchimp?
For most users on our platform, Zaps involving integrations like between HubSpot and Mailchimp run every 5 to 15 minutes depending on your plan. This frequency ensures timely updates across both platforms without manual intervention.
What should I do if my integration isn't working properly between HubSpot and Mailchimp?
If you encounter issues with the integration not working as expected between Hubspot and MailChimp, first check that all account connections are active and properly authenticated on our platform. Review each trigger-action setup for accuracy or consult our troubleshooting guides for more detailed solutions.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.