BotConversa MCP
Marketing Automation
Use BotConversa MCP to take action in your AI tools
Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.
Try in any AI platformSupported actions
Add Tag to Subscriber
Adds a tag to a subscriber.
Update Custom Field
Updates user/bot custom field value inside BotConversa.
Close Conversation
Closes a conversation inside BotConversa's Live Chat with a subscriber.
Delete Tag From a Subscriber
Deletes a tag from subscriber.
Create a New Subscriber
Create a new subscriber inside BotConversa.
Open Conversation
Opens a conversation inside BotConversa's Live Chat with a subscriber.
Send Flow
Sends flow to subscriber.
Send Message
Sends a message to a subscriber in BotConversa.
Use BotConversa MCP with any AI assistant
Zapier BotConversa MCP lets you connect BotConversa's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.
Step 1: Generate your secure MCP URL
Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.
Step 2: Choose your Zapier Actions
Customize the specific actions your AI assistant can perform within BotConversa. Select and scope actions to align with your BotConversa workflows.

Step 3: Connect with your tool of choice
Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.
Introducing the Zapier MCP integration
Why developers love Zapier MCP
- No need to build or host your own APIs
- Connect once, access 30,000+ Zapier actions
- Secure, scoped access by default
- Works across your favorite dev tools