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Bento MCP

Marketing Automation

Use Bento MCP to take action in your AI tools

Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.

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Create or update user and apply tag in Bento
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Bento logoCreate or Update User and Apply Tag

Supported actions

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Create or Update User and Apply Tag

Create a new profile or update properties of an existing profile and apply a tag.

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Create or Update User and Apply Tag (Trigger Flows)

Create a new profile or update properties of an existing profile and apply a tag. This will trigger Flows.

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Track Event

Send an Event to Bento.

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Track Unique Event

Send an Event, that contains sale data such as a purchase, to Bento.

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Track Subscribe Event

Send an Event to Bento to update a user's subscription status.

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Fetch Site Metrics

Fetch Site Metrics from Bento.

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Fetch Subscriber

Request data about a Subscriber.

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Create or Update User

Create a new user or update properties of an existing user.

Use Bento MCP with any AI assistant

Zapier Bento MCP lets you connect Bento's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.

Step 1: Generate your secure MCP URL

Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.

Step 2: Choose your Zapier Actions

Customize the specific actions your AI assistant can perform within Bento. Select and scope actions to align with your Bento workflows.

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Step 3: Connect with your tool of choice

Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.

Introducing the Zapier MCP integration

Why developers love Zapier MCP

  • No need to build or host your own APIs
  • Connect once, access 30,000+ Zapier actions
  • Secure, scoped access by default
  • Works across your favorite dev tools

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Ads & Conversion, Facebook
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Social Media Marketing
Integrate Docusign with BentoIntegrate Docusign with Bento
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AI Document Extraction, Signatures
Integrate Tally with BentoIntegrate Tally with Bento
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Forms & Surveys
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Facebook Lead Ads
Ads & Conversion, Facebook
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eCommerce
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Marketing
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Social Media Marketing
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Customer Support
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Typeform
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Frequently Asked Questions

What is MCP?
Model Context Protocol allows your AI apps to securely interact with tools. Zapier MCP connects you to Zapier's vast ecosystem of 9,000+ integrations.
Is MCP Secure?
Yes, MCP endpoints include built-in authentication for secure, reliable connections.
How much does Zapier MCP cost?
Zapier MCP is available to all accounts. One MCP tool call uses 2 tasks from your plan's quota.
Find the right Zapier plan
Can I use Zapier MCP with any AI platform?
Zapier MCP seamlessly integrates with platforms like Cursor, Claude, or any other app that supports MCPs.
Can I build on Zapier MCP as a developer?
Absolutely! Zapier MCP lets developers bring Zapier's 30,000+ Searches and Actions into their apps.
Explore documentation
How quickly can I get started?
You can set up your MCP endpoint and start running Actions in minutes.
How can I get a higher quota?
Zapier MCP is available to all accounts. One MCP tool call uses 2 tasks from your plan's quota. You can see your task usage by logging into your Zapier MCP account, and add tasks to your plan anytime.
Explore Zapier plans
Can I use Zapier MCP with my Zapier Enterprise account?
Not out of the box. Zapier MCP doesn't currently support app and action restrictions that may be in place on an Enterprise account. If you're on an Enterprise plan and would like to use Zapier MCP, please reach out to us.