1.Monitor new article in category
Integrate Feedly and feed monitoring tools to capture each new article into account research notes.
Create prospect research records from incoming feed items
Automatically monitor new article arrivals across Feedly categories and keep Sales intelligence teams aligned on research context. Create and update when new articles qualify, so you can store sources, capture notes, and populate tags without manual data entry.
How this automation creates prospect research records
When new articles appear in a configured Feedly category, relevant prospect context can arrive too late to use. This automation monitors feed items, filters duplicates, and creates Zapier Tables research recordsβso your team can research faster.
Feedlyor swap with your favorite app
2.Filter qualifying records
Integrate Filter by Zapier and data quality rules to skip low relevance items and duplicates.
Filter by Zapieror swap with your favorite app
3.Create research record
Integrate Zapier Tables and research database fields to map title, link, notes, date, and tags into records.
Zapier Tablesor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate account research with automated signal collection, account enrichment, and rep brief creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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