Prospect and prioritize smarter deals with Zapier
Sales intelligence automation connects your tools and triggers workflows across AI sales prospecting, account research, buyer intent tracking, and competitive deal intelligence.
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Sales intelligence automation connects your tools and triggers real-time actions across account research, buyer intent tracking, competitive deal intelligence, and AI sales prospecting. Build workflows that eliminate manual work and keep your entire sales stack in sync.
Buyer intent tracking
Prioritize pipeline faster with automated intent capture, account alerts, and outreach triggers
Competitive deal intelligence
Strengthen deal strategy with automated competitor capture, note enrichment, and battlecard updates
Account research
Accelerate account research with automated signal collection, account enrichment, and rep brief creation
AI sales prospecting
Accelerate pipeline growth with automated prospect research, lead enrichment, and list building
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Transform your sales intelligence with Zapier
Turn sales intelligence into a faster, sharper revenue engine with Zapier. Find better prospects, track buyer intent, and spot deal threats early—and that’s just the start.
AI sales prospecting
More qualified pipeline, faster
Automate prospect research and lead capture for outbound sales. Pull firmographic data into HubSpot or Salesforce, score fit, and route top accounts to reps. Your pipeline fills with better opportunities, faster.
AI prospect capture
Capture new prospects from forms, lists, or outreach replies and send them into HubSpot or Salesforce with key account details already attached.
Smart account scoring
Score accounts by fit, territory, or company traits, then push top prospects to the right rep so outreach starts without manual sorting.
Lead research enrichment
Add company and contact details to prospect records automatically, giving reps better sales context before the first touch.
Outbound task routing
Create follow-up tasks in Slack or your CRM when qualified prospects appear, so outbound work moves fast and nothing waits in a spreadsheet.
Prospect list updates
Refresh prospect lists when records change, keeping target accounts current across Salesforce, HubSpot, and planning docs.
How it works
Sales intelligence automation connects your tools, spots high-value account signals, and triggers workflows automatically. Surface prospects, intent shifts, and deal risks in real time—without manually researching accounts.
Step 1
Connect your tools
Integrate platforms like HubSpot, Salesforce, Apollo, CRM systems, and buyer data tools to centralize account data.
Step 2
Define triggers
Set conditions for new prospects, intent surges, account changes, competitor mentions, or CRM gaps.
Step 3
Automate & measure
Alert reps, enrich records, assign tasks, and continuously track pipeline quality improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.