Prospect and book more meetings with Zapier
Outbound sales automation connects your tools and triggers workflows across prospecting, cold email outreach, sales sequencing, and account-based outreach.
Trusted by 3.4 million companies
Explore outbound sales use cases
Outbound sales automation connects your tools and triggers real-time actions across sales sequencing, prospecting, account-based outreach, and cold email outreach. Build workflows that eliminate manual work and keep your entire sales stack in sync.
Sales sequencing
Accelerate sales engagement with automated sequence enrollment, reply routing, and follow-up tasks
Cold email outreach
Scale pipeline generation with automated lead enrichment, reply routing, and follow-up sequences
Account-based outreach
Accelerate account engagement with automated contact enrichment, outreach triggers, and CRM updates
Prospecting
Accelerate pipeline growth with automated lead capture, outreach routing, and prospect updates
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Transform your outbound sales with Zapier
Zapier helps you build a more scalable outbound sales engine. Find prospects, automate cold email outreach, and run smarter sales sequencing—and that’s just the start.
Prospecting
Fill the pipeline faster
Capture and qualify prospects automatically. Route leads from forms, spreadsheets, and prospect data tools into your CRM, then enrich records and notify reps in Slack. Your outbound sales pipeline stays full without manual list building.
Automatic prospect capture
Capture new prospects from forms, spreadsheets, or lead sources and send them to HubSpot or Salesforce automatically, no copy and paste required.
Lead list enrichment
Add firmographic fields and contact details to each new record so reps start outreach with cleaner lists and less manual research.
Account research alerts
Surface target account changes and send Slack alerts so reps can act on buying signals while outreach windows are still warm.
Route prospects by territory
Assign prospects by region, segment, or owner and create the right follow-up path instantly, instead of sorting lists by hand.
CRM-ready contact records
Create complete contact records in your CRM with mapped fields and notes, so outbound sales starts from accurate data every time.
How it works
Outbound sales automation connects your tools, detects prospect signals and sequence activity, and triggers workflows automatically. Route accounts, alert reps, and update CRM records in real time—without manually researching leads or logging outreach.
Step 1
Connect your tools
Integrate platforms like HubSpot, Salesforce, Apollo, sales engagement platforms, and prospect data tools to centralize prospect data.
Step 2
Define triggers
Set conditions for new prospects, reply signals, sequence milestones, account changes, or CRM gaps.
Step 3
Automate & measure
Route prospects, send alerts, update records, and continuously track outreach performance improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.