1.Catches hook payload
Integrate Webhooks by Zapier and request parsing tools to extract lead identifier fields and workflow label to route incoming leads.
Route leads to next cadence step and create contact
Automatically orchestrate lead payload routing across Webhooks by Zapier, Close, and Sub-Zap by Zapier. Create and update when lead identifier is validated, contact is missing, or cadence needs advancingβso you can match leads, create marketing contacts, and invoke the next cadence step without manual routing paperwork.
How this automation advances your lead cadence
When lead payloads arrive without matching CRM records, delays can stall outreach. This automation validates leads, creates missing marketing contacts, and calls a sub-zap to advance the next cadence stepβso your team can keep sequences moving.
Webhooks by Zapieror swap with your favorite app
2.Finds matching lead
Integrate Close and CRM lookup tools to find lead by mapped identifier to confirm lead existence.
Closeor swap with your favorite app
3.Filters qualifying records
Integrate Filter by Zapier and lead qualification rules to allow only non paused, opted-in, sequence eligible records to reduce bad routing.
Filter by Zapieror swap with your favorite app
4.Creates marketing contact
Integrate Webhooks by Zapier and marketing contact endpoints to POST mapped fields and create a marketing contact to complete outreach setup.
5.Advances cadence step
Integrate Sub-Zap by Zapier and scheduling logic to delay until business hours and invoke the next-step webhook to advance the cadence.
Sub-Zap by Zapieror swap with your favorite app
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Accelerate sales engagement with automated sequence enrollment, reply routing, and follow-up tasks
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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