Skip to content

Create deduplicated CRM leads from ad forms instantly

Automatically detect new lead submissions across Facebook Lead Ads and Pipedrive. Create and update deduplicated CRM people and leads so sales gets contact-ready records without manual lead cleanup.

How this automation protects your CRM from duplicates

When ad leads arrive but contacts are missing or duplicated, follow-up stalls and records get messy. This automation searches for matching people and branches, then creates person and lead records in Pipedriveβ€”so your team can outreach faster.

  1. 1.Detects new ad form lead

    Integrate Facebook Lead Ads and lead capture tools to detect new ad form leads and start the dedup workflow.

    Facebook Lead Adsor swap with your favorite app
  2. 2.Finds person by lead email

    Integrate Pipedrive and CRM lookup tools to search by email and find an existing person record.

    Pipedriveor swap with your favorite app
  3. 3.Branches on person match result

    Integrate Filter by Zapier and workflow branching logic to continue down the found or not found path.

    Filter by Zapieror swap with your favorite app
  4. 4.Creates lead for found person

    Integrate Pipedrive and CRM record tools to create a lead attached to the matched person and label duplicates.

    Pipedriveor swap with your favorite app
  5. 5.Creates person and lead on no match

    Integrate Pipedrive and CRM record tools to create a person and immediately create a linked lead on no match.

    Pipedriveor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

Related automations

  • Apps: Gravity Forms, Salesforce
    Swap with your favorite apps.

    Add and deduplicate contact form submissions into CRM

    Your contact form creates duplicates or orphaned leads, delaying outreach. This captures or updates CRM contacts and adds them to a campaign for nurture within minutes.

  • Apps: Leap, AI by Zapier, NiceJob
    Swap with your favorite apps.

    Add cleaned proposal contacts to your review outreach queue

    Proposal files often contain duplicate or bad emails that corrupt outreach lists and delay review invites. It cleans emails, removes duplicates, and creates verified persons for same-day review outreach.

  • Apps: Kajabi, Zapier Tables
    Swap with your favorite apps.

    Add deduped lead records from sign-up forms to intake table

    Your registration form responses arrive duplicated or untracked, causing outreach errors and reporting gaps. It produces deduplicated interest records so teams can begin outreach the same day.

  • Apps: ClickFunnels Classic, Formatter by Zapier, Salesmate, Filter by Zapier
    Swap with your favorite apps.

    Add funnel contacts to CRM and tag duplicates

    Your funnel signups can create duplicate or incomplete CRM contacts, making it hard for project managers to prioritize outreach. Capture and update contacts so reps get clean leads ready same day.

  • Apps: Webhooks by Zapier, Filter by Zapier, Code by Zapier, Salesforce, Microsoft Outlook
    Swap with your favorite apps.

    Add inbound web leads to CRM with dedupe

    Your web inquiry leads arrive raw and duplicated, causing missed outreach and owner confusion. It deduplicates, updates CRM contacts, assigns owners, and notifies them for same-day follow-up.

  • Apps: Unbounce, Filter by Zapier, Formatter by Zapier, Salesforce
    Swap with your favorite apps.

    Add landing page leads to CRM with contact cleanup

    Your landing page form responses arrive inconsistent, leaving intake teams without phone or lead context. Get cleaned contacts and staged leads for same-day outreach.

  • Apps: Unbounce, Formatter by Zapier, Storage by Zapier, Webhooks by Zapier, Google Sheets
    Swap with your favorite apps.

    Add landing page leads to CRM with dedupe

    Your landing-page form entries often arrive duplicated or incomplete, producing noisy lead lists and wasted outreach. Get deduplicated leads into CRM so reps can follow up same day.

  • Apps: Fello, Filter by Zapier, Lofty
    Swap with your favorite apps.

    Add marketplace leads to CRM and update duplicates

    Your marketplace leads often arrive without full contact or property details, creating duplicate CRM records and slowing agent follow-up. You get unified leads ready for outreach the same day.

  • Apps: Redtail CRM, Filter by Zapier, Formatter by Zapier, Looping by Zapier, Zapier Tables
    Swap with your favorite apps.

    Add new contact emails to centralized audit table

    Your new contacts sometimes miss centralized tracking, leading to duplicate sends and audit gaps. You get validated emails added to one table for outreach and compliance ahead of campaigns.

  • Apps: SalesRabbit, Zapier Tables
    Swap with your favorite apps.

    Add new leads to master database and notify owners

    You get field and form leads with messy contacts and duplicates that stall outreach. Clean, deduplicated lead records let project managers reach prospects faster and confirm site visits same day.

  • Apps: Google Sheets, Formatter by Zapier, Airtable
    Swap with your favorite apps.

    Add new spreadsheet contacts to central contact list

    You keep new leads in a spreadsheet with mixed-case emails and duplicates that fragment contact records and slow outreach. It deduplicates and normalizes emails so records update for same-day outreach.

  • Apps: Facebook Lead Ads, Formatter by Zapier, Salesforce, Filter by Zapier
    Swap with your favorite apps.

    Add paid social leads to CRM with dedupe

    Your Facebook lead form submissions arrive inconsistently, leaving reps without reliable contact details or campaign context. It creates deduplicated CRM records so reps can act same day.

  • Explore all CRM hygiene & deduplication automations

    Improve CRM data quality with automated duplicate checks, field normalization, and record updates

    View all

Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

Ready to automate your workflow securely?

Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.