1.Receives contact payload inputs
Integrate Sub-Zap by Zapier to accept source email, first name, last name, and phone for generating identity keys.
Create canonical user identity for incoming contact records
Automatically receive incoming contact payloads across Sub-Zap by Zapier and Webhooks by Zapier. Create canonical user identifiers when contact payload arrives, source email is submitted, or phone details are presentβso you can generate hashed IDs, post analytics identify traits, and return canonical IDs without manual deduplication.
How this automation protects contact deduplication
When incoming contacts arrive with inconsistent details, duplicate matches and messy CRM hygiene slow down follow-up. This automation receives payload inputs, generates hashed identity keys, and posts analytics identify traitsβso your team can match records with a canonical id.
Sub-Zap by Zapieror swap with your favorite app
2.Normalizes email and hashes identifier
Integrate Code by Zapier to normalize the email and generate a hashed identifier to match contact records.
Code by Zapieror swap with your favorite app
3.Posts analytics identify payload
Integrate Webhooks by Zapier to post an identify payload mapping hashed id to analytics user id and traits.
Webhooks by Zapieror swap with your favorite app
4.Returns canonical identity to caller
Integrate Sub-Zap by Zapier to return normalized email and hashed identifier so downstream steps match records.
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