1.Catch Hook for incoming payloads
Integrate Webhooks by Zapier and webhook endpoints to receive the inbound payload and expose contact fields for mapping.
When an inbound contact payload lands in your webhook, delays can stall outreach and create stale CRM records. This automation catches payloads, extracts contact details, finds the lead, and updates it in Closeβso your team can act on accurate contact context.
Integrate Webhooks by Zapier and webhook endpoints to receive the inbound payload and expose contact fields for mapping.
Integrate Formatter by Zapier and data validation tools to extract the email and normalize the phone from mapped payload fields.
Integrate Close and CRM search tools to look up an existing lead using the mapped email match key.
Integrate Filter by Zapier and conditional logic tools to continue only when the lead existence check is true.
Integrate Close and CRM record update tools to write normalized email, phone, campaign id, and last-updated fields.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Marcelo Lebre, Co-Founder
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Rishi Shah, CEO and Co-Founder
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