1.Catches hook submission payload
Integrate Webhooks by Zapier and payload mapping tools to receive the submission and prepare fields for CRM lead updates.
Update CRM leads from new connection submissions today
Automatically catch incoming connection submissions across Webhooks by Zapier and Close. Automatically create clean lead updates when payload received, submission fields map, or timestamp changesβso you can validate email, normalize phone, and update outbound status without manual CRM data entry.
How this automation keeps outbound-ready leads up to date
When connection submissions arrive, bad or unclean contact details can lead to wasted outreach and incorrect CRM records. This automation catches payloads, extracts and validates email and phone, and updates lead records in Closeβso your team can start outreach immediately.
Webhooks by Zapieror swap with your favorite app
2.Extracts validated email
Integrate Formatter by Zapier and data extraction tools to parse the raw email field and produce a validated email value.
Formatter by Zapieror swap with your favorite app
3.Validates email presence
Integrate Filter by Zapier and data quality rules to continue only when a valid extracted email is present.
Filter by Zapieror swap with your favorite app
4.Extracts cleaned phone
Integrate Formatter by Zapier and phone normalization tools to clean and normalize the mapped phone into a standard value.
5.Finds and updates lead
Integrate Close and CRM record updates to find by extracted email and update phone, company, title, and outbound status.
Closeor swap with your favorite app
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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