1.Catches incoming prospect payload
Integrate Webhooks by Zapier, webhook tools, and routing workflows to capture prospect payloads and trigger lead updates
Update CRM leads from incoming webhook prospect data
Automatically catch incoming prospect payloads across Webhooks by Zapier and Close. Create and update when prospect email arrives, email field present, or qualifying payloads include emailβso you can create or update leads, fill contact details, and set stage and ownership without manual data entry.
How this automation accelerates your lead updates
When a webhook catches incoming prospect payloads, manual data entry slows follow up and creates inconsistent lead records. This automation extracts email and phone data, filters qualifying payloads, and finds or updates leads in Closeβso your team can act quickly.
Webhooks by Zapieror swap with your favorite app
2.Extracts email from payload
Integrate Formatter by Zapier, data mapping tools, and validation rules to extract a valid email and populate contact email
Formatter by Zapieror swap with your favorite app
3.Extracts and normalizes phone
Integrate Formatter by Zapier, phone formatting utilities, and contact normalization to parse phone and populate contact phone in Close
4.Continues only for valid contact data
Integrate Filter by Zapier, qualification logic, and data checks to continue only when qualifying contact data exists
Filter by Zapieror swap with your favorite app
5.Finds or creates and updates lead
Integrate Close, CRM fields, and campaign mapping to find lead by email and update or create the lead record
Closeor swap with your favorite app
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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