1.Catch Hook and expose payload fields
Integrate Webhooks by Zapier and data transformation tools to parse inbound fields and expose email, source, state, and notes to standardize contact data.
When inbound lead payloads arrive without cleanup, duplicate notes and mismatched fields slow down follow-up. This automation cleans submission data and updates or creates HubSpot contact recordsβso your team can act on accurate CRM entries.
Integrate Webhooks by Zapier and data transformation tools to parse inbound fields and expose email, source, state, and notes to standardize contact data.
Integrate Filter by Zapier and lead validation rules to continue only for payloads that include an email address to prevent unusable contacts.
Integrate Delay by Zapier and workflow timing controls to pause for 1 minute to allow enrichment or duplicate arrivals to finish before processing.
Integrate Code by Zapier and data standardization to normalize state names, map paid social source tags, and detect empty note blocks.
Integrate HubSpot and CRM field mapping to match by email and update or create contact records with cleaned source, state, and notes.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.