1.Catches raw webhook lead payload
Integrate Webhooks by Zapier and workflow triggers to capture the incoming lead payload and deliver the raw body to the workflow.
Update CRM and database from incoming webhook lead
Automatically capture incoming lead payloads across Webhooks by Zapier, Code by Zapier, Zapier Tables, and Lofty. Get instant CRM updates when webhook payload arrives or lead payload posts or raw webhook body receivesβso you can update records, route qualifying leads, and keep tables aligned without manual CRM entry.
How this automation updates CRM and database records
When raw webhook payloads arrive, delays can cause leads to land in the wrong place or with incomplete details. This automation captures payloads, normalizes fields, updates Zapier Tables, updates Lofty leads, and routes by lead categoryβso your team can act on clean CRM data quickly.
Webhooks by Zapieror swap with your favorite app
2.Parses and normalizes payload data
Integrate Code by Zapier and data parsing tools to parse and normalize the raw payload into submission id and cleaned contact fields.
Code by Zapieror swap with your favorite app
3.Updates table record by submission id
Integrate Zapier Tables and database update tools to map submission id to records and update contact fields in the table.
Zapier Tablesor swap with your favorite app
4.Updates the CRM lead fields
Integrate Lofty and CRM lead tools to map normalized contact fields to lead fields and update the correct lead.
Loftyor swap with your favorite app
5.Sets roles for qualifying lead categories
Integrate Lofty and branching logic tools to continue only for qualifying lead categories and set designated lead roles.
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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