1.Triggers on new call webhook
Integrate Gong and webhook triggers to capture each New Call event and map the call identifier to fetch the transcript.
Fill SPICED opportunity fields from call transcript fast
Automatically detect new call events across Gong and webhook endpoints. Generate SPICED fields from call transcripts and update Salesforce opportunities for reliable qualification without manual data entry.
How this automation fills SPICED opportunity fields fast
When new call events arrive but transcripts stay unstructured, qualification data can be inconsistent for pipeline reviews. This automation fetches and cleans transcripts, generates SPICED fields, and updates Salesforce Opportunity recordsβso your team can use reliable CRM data.
Gongor swap with your favorite app
2.Fetches transcript and metadata
Integrate Webhooks by Zapier and webhook endpoints to line up the call ID and request body so the transcript JSON returns.
Webhooks by Zapieror swap with your favorite app
3.Creates participant id mapping
Integrate Formatter by Zapier and data transformation to convert participant arrays into an id and name mapping for lookup.
Formatter by Zapieror swap with your favorite app
4.Builds a clean transcript string
Integrate Code by Zapier and transcript processing to combine transcript JSON and participant mapping into time ordered text.
Code by Zapieror swap with your favorite app
5.Extracts SPICED qualification fields
Integrate ChatGPT (OpenAI) and AI extraction to transform the clean transcript into Situation, Pain, Impact, Critical Event, and Decision outputs.
ChatGPT (OpenAI)or swap with your favorite app
6.Updates matching Opportunity record
Integrate Salesforce and CRM updates to find the Opportunity by CRM identifier and update SPICED text areas and summary.
Salesforceor swap with your favorite app
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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