1.Catch new listing payload
Integrate Webhooks by Zapier and api payload handling to surface listing and contact fields for dedupe mapping.
Create seller leads from new listing feed for agents
Automatically catch new listing payloads across Webhooks by Zapier, Formatter by Zapier, Filter by Zapier, and Brivity. Create and update seller leads when listing payloads arrive, listing references appear, or submission IDs changeβso you can normalize contact fields, filter qualifying records, and create CRM lead entries without manual data entry.
How this automation creates seller lead coverage
When a new listing payload arrives, incomplete lead records can slow agent outreach and stall pipeline growth. This automation catches listing fields, formats and qualifies records, and creates Brivity seller leadsβso your team can follow up faster without rebuilding entries.
Webhooks by Zapieror swap with your favorite app
2.Normalize listing contact fields
Integrate Formatter by Zapier, phone normalization tools, and email cleaning to format phone numbers and normalize output values.
Formatter by Zapieror swap with your favorite app
3.Filter for qualifying seller leads
Integrate Filter by Zapier and lead qualification rules to continue only for seller-type records with at least one contact point.
Filter by Zapieror swap with your favorite app
4.Create seller lead record
Integrate Brivity and crm lead mapping to create lead records, set lead type to Seller, and apply tags and source.
Brivityor swap with your favorite app
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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