1.Monitor catch hook submissions
Integrate Webhooks by Zapier and web form payload handling to receive the submission payload and capture core fields for CRM mapping.
Create sales deals from website lead forms with tracking info
Automatically capture website lead form submissions across Webhooks by Zapier and Pipedrive. Create a CRM person and deal and append a note when form submissions arrive, payloads include lead fields or tracking parameters, or the hook receives a new website submissionβso you can create records, map tracking to deals, and notify sales without manual data entry.
How this automation creates deals from website leads
When website leads arrive but CRM updates lag, sales miss their window and pipelines stay incomplete. This automation catches form payloads, standardizes lead fields, and creates people and deals with tracking notesβso your team can act immediately.
Webhooks by Zapieror swap with your favorite app
2.Transforms fields with lookup tables
Integrate Formatter by Zapier and data normalization tools to normalize salutation and transform values for standardized CRM mapping.
Formatter by Zapieror swap with your favorite app
3.Finds or creates person records
Integrate Pipedrive and CRM data matching to search by email and create a person record when there is no match.
Pipedriveor swap with your favorite app
4.Creates a new sales deal
Integrate Pipedrive and CRM pipeline tools to create a deal, map tracking parameters, and assign it to the right pipeline stage.
5.Appends a detailed deal note
Integrate Pipedrive and note-taking tools to create a note with submission answers and contextual tracking for sales review.
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Explore all CRM data entry automations
Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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