1.Monitors new form submission
Integrate Ninja Forms and form builders to capture each new submission to trigger lead processing.
Create sales deals from website form submissions fast
Automatically detect new form submission events across Ninja Forms and pass them through CRM workflows with Pipedrive and Google Sheets. Create and update deals when submissions arrive, budgets are high, or affiliate codes appearβso you can capture leads, open deals, and log audits without manual data entry.
How this automation speeds up your deal creation
When new form submissions land, leads stall when they are not captured in CRM systems right away. This automation normalizes fields, finds or creates records, and logs submissionsβso your team can turn inquiries into deals quickly.
Ninja Formsor swap with your favorite app
2.Normalizes submission fields
Integrate Formatter by Zapier and data transformation tools to normalize fields to map company, contact, and lead details.
Formatter by Zapieror swap with your favorite app
3.Finds or creates organization
Integrate Pipedrive and CRM matching tools to match by organization name and create an organization when missing.
Pipedriveor swap with your favorite app
4.Finds or creates person
Integrate Pipedrive and CRM matching tools to match by email, create a person if needed, and link to the organization.
5.Creates a deal
Integrate Pipedrive and CRM pipeline tools to create a deal with stage, owner, service type, and budget from the submission.
6.Appends lead audit row
Integrate Google Sheets and spreadsheet logging tools to add a lead summary row for audit columns.
Google Sheetsor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all CRM data entry automations
Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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