1.Catches incoming lead webhook
Integrate Webhooks by Zapier and webhook tools to catch lead payloads and to route them for CRM entry.
When inbound lead webhooks arrive but CRM data is entered manually, opportunities can get delayed or incomplete. This automation catches the webhook, creates or finds the organization and person, and then creates an open dealβso your team can outreach with full context.
Integrate Webhooks by Zapier and webhook tools to catch lead payloads and to route them for CRM entry.
Integrate Pipedrive and CRM data mapping to search by organization name and to create missing organization records.
Integrate Pipedrive and contact matching to search by full name and identifiers and to create missing person records.
Integrate Pipedrive and CRM workflow setup to create the deal and to set open status with linked IDs.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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