1.Captures form submission
Integrate Webflow to capture the incoming submission and map key fields to CRM-ready values.
Create qualified sales lead and deal in CRM
Automatically capture Webflow form submission fields across Webflow and Pipedrive. Create and update CRM records when form submissions arrive, so you can create qualified leads, enrich person details, and assign follow-up tasks without manual data entry.
How this automation accelerates qualified lead creation
When Webflow form submission events roll in, manual CRM typing causes delays and missed follow-ups. This automation normalizes fields and creates or updates person and deal records and follow-up activitiesβso your team can qualify pipeline opportunities without manual data entry.
Webflowor swap with your favorite app
2.Formats phone to E.164
Integrate Formatter by Zapier and phone normalization tools to format phone input for CRM insertion.
Formatter by Zapieror swap with your favorite app
3.Normalizes picklist values
Integrate Code by Zapier and CRM mapping scripts to convert answer labels into CRM option IDs.
Code by Zapieror swap with your favorite app
4.Finds or creates person
Integrate Pipedrive and contact data tools to search by email and update or create the person record.
Pipedriveor swap with your favorite app
5.Finds or creates deal and activity
Integrate Pipedrive to find or create deals, add submission notes, and create follow-up activities for the owner.
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Explore all CRM data entry automations
Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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