1.Catches hook lead payload
Integrate Webhooks by Zapier and form submission tools to parse the incoming lead payload fields for CRM entry.
Create qualified deal and contact from incoming leads
Automatically turn incoming lead payloads into CRM records across Webhooks by Zapier, Formatter by Zapier, Google Sheets, and HubSpot. Create and update contacts and deals and append a reporting row when lead data is submittedβso you can avoid manual data entry, missed deals, and slow follow-up.
How this automation creates qualified deals from leads
When lead payloads arrive but stay unprocessed, sales teams miss pipeline opportunities and report late. This automation catches and normalizes each lead, appends it to a spreadsheet, and creates or updates HubSpot contacts and dealsβso your team can act fast.
Webhooks by Zapieror swap with your favorite app
2.Normalizes key lead fields
Integrate Formatter by Zapier and data formatting tools to normalize phone and email values for accurate dedupe.
Formatter by Zapieror swap with your favorite app
3.Creates spreadsheet row
Integrate Google Sheets and reporting sheets to append each qualifying payload as a new row for tracking.
Google Sheetsor swap with your favorite app
4.Creates contact and deal
Integrate HubSpot and CRM pipelines to find or create contacts, create deals, and associate deals to contacts.
HubSpotor swap with your favorite app
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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