1.Catches Hook submissions
Integrate Webhooks by Zapier and inbound form payload tools to ingest submission details for processing
Create new pipeline lead and alert marketing ops team
Automatically catch inbound submission payloads across Webhooks by Zapier, HubSpot, Zapier Tables, and Slack. Create and update when submissions include email, email matches contact, or email misses contactβso you can create contacts, create deals, and log lead rows without manual entry.
How this automation creates pipeline leads and speeds follow-up
When inbound submission payloads arrive, leads can stall while humans copy details into the CRM. This automation finds or creates contacts and creates deals, then logs lead rows and notifies ops and repsβso your team can follow up fast.
Webhooks by Zapieror swap with your favorite app
2.Finds or creates contact
Integrate HubSpot and CRM property mapping tools to match by email or create new contact records
HubSpotor swap with your favorite app
3.Creates deal and links contact
Integrate HubSpot and deal pipeline tools to create deals, set ownership, and associate them to the contact
4.Logs lead in shared table
Integrate Zapier Tables and reporting tools to create a lead row with contact and deal identifiers
Zapier Tablesor swap with your favorite app
5.Sends ops lead alert
Integrate Slack and team messaging tools to post a lead summary for quick follow up
Slackor swap with your favorite app
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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