1.Catches incoming inquiry payloads
Integrate Webhooks by Zapier and web form intake tools to receive incoming inquiry payloads as they arrive.
Create new lead record and notify team instantly
Automatically catch incoming website inquiry payloads across Webhooks by Zapier and Zapier Tables. Create and update lead records when inquiry submitted, form payload received, or website message postedβso you can send internal notifications, create or update leads, and capture submission details without manual data entry.
How this automation accelerates your lead follow-up
When inquiry payloads arrive, delays can cause missed follow-up and lost opportunities. This automation catches submissions and sends internal alerts and creates or updates lead recordsβso your team can respond faster.
Webhooks by Zapieror swap with your favorite app
2.Sends internal notification email
Integrate Email by Zapier and email routing tools to send an outbound notification and include mapped inquiry fields.
Email by Zapieror swap with your favorite app
3.Finds or creates lead record
Integrate Zapier Tables and CRM record storage to find by submitter email, then update or create the lead record.
Zapier Tablesor swap with your favorite app
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Explore all CRM data entry automations
Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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