1.Captures incoming lead payload
Integrate Webhooks by Zapier and webhook mapping tools to parse payload fields to capture lead submission data.
Create new deal and contact from incoming webhook
Automatically convert incoming lead payloads with Webhooks by Zapier into CRM records across HubSpot. Create and link a contact and deal when the webhook payload arrives, required lead fields are present, or source details map successfullyβso you can update contacts, create deals, and associate records without manual CRM entry.
How this automation accelerates inbound deal creation
When inbound lead payloads arrive, delays can cost sales momentum and downstream follow-up accuracy. This automation receives the payload and creates contacts and deals, then links each deal to the right contactβso your team can act fast.
Webhooks by Zapieror swap with your favorite app
2.Finds or creates contact
Integrate HubSpot and CRM fields to find by email or create when missing to update contact details.
HubSpotor swap with your favorite app
3.Creates deal record
Integrate HubSpot and pipeline setup to create a deal and map interest fields to store inbound deal context.
4.Associates deal to contact
Integrate HubSpot and CRM association tools to link the created deal to the contact record to connect account context.
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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