1.Catches incoming marketplace order payload
Integrate Webhooks by Zapier and webhook handlers to capture order submission fields and prepare structured deal inputs.
Create deal from marketplace order with line items
Automatically transform incoming marketplace order payloads across Webhooks by Zapier, PostgreSQL, Pipedrive, Formatter by Zapier, and Slack. Create and update when order payload arrives, order references validate, and product identifiers matchβso you can build line item deals, assign owners, and notify your team without manual data entry.
How this automation speeds up deal creation
When marketplace order payloads arrive and stay unmanaged, deal creation stalls and data gets out of sync. This automation captures webhook order details, looks up products and people, then creates deals and activities and notifies the teamβso you can respond faster.
Webhooks by Zapieror swap with your favorite app
2.Finds product metadata row
Integrate PostgreSQL and database lookup to map product identifiers to qualifying product metadata for the deal.
PostgreSQLor swap with your favorite app
3.Finds or creates person in Pipedrive
Integrate Pipedrive and CRM contact lookup to match marketplace user id to a person and return owner info.
Pipedriveor swap with your favorite app
4.Calculates units and total value
Integrate Formatter by Zapier and value computation tools to multiply units by unit price and normalize currency.
Formatter by Zapieror swap with your favorite app
5.Creates deal and activity
Integrate Pipedrive and CRM record actions to create the deal, link a completed activity, and set pipeline stage.
6.Sends team notification in Slack
Integrate Slack and messaging tools to notify the team with product name, units, reference number, and a deal link placeholder.
Slackor swap with your favorite app
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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