1.Catch new lead form submissions
Integrate Facebook Lead Ads and lead form trackers to catch each new submission and pass lead fields into the workflow.
Create CRM person and deal from form lead
Automatically catch Facebook Lead Ads form submissions across Facebook Lead Ads, Formatter by Zapier, and Google Sheets. Create and update CRM records and ownership in Pipedrive when new lead submitted, lead form fields captured, or ad metadata receivedβso you can route deals, log rows, and assign owners without manual data entry.
How this automation creates fast outreach-ready deals
When new leads submit via Facebook Lead Ads, slow typing can delay outreach and cause ownership mistakes. This automation catches submissions, transforms source data, and creates CRM deals with assigned owners and logged rowsβso your team can follow up quickly.
Facebook Lead Adsor swap with your favorite app
2.Translate source to channel code
Integrate Formatter by Zapier and data mapping tools to look up ad source values and map them to a channel field.
Formatter by Zapieror swap with your favorite app
3.Look up owner from owners sheet
Integrate Google Sheets and spreadsheet lookup tools to search the owners worksheet and map the owner id to the lead.
Google Sheetsor swap with your favorite app
4.Append lead row to worksheet
Integrate Google Sheets and reporting sheets to append a new lead row with source fields, channel code, and owner identifier.
5.Create or match person and deal
Integrate Pipedrive and CRM records to find or create the person, create the deal with owner id, and add a note.
Pipedriveor swap with your favorite app
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Explore all CRM data entry automations
Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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